Collaboration

Looking Into the Root Causes Underlying Health Inequities

Ndome Yvonne Essoka

The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups, says attorney Ndome Yvonne Essoka. Here’s an excerpt from her new article: In recent times, buzzwords like “cultural competence”, “cultural humility,” and “cultural safety” have grown in popularity and become rooted Read More

Successful Physician Relations Require a Multifaceted Approach

Endeavor Management

“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management. “No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.” Here’s an excerpt from McKeever’s Read More

Beyond Cultural Competence: Cultural Humility, Cultural Safety, and Recommendations for Better Communication

Ndome Yvonne Essoka

// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More

Sneak Peek at HMPS 2022

Judy Neiman, president, the Forum for Healthcare Strategists

Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from the metaverse of nonstop Zoom meetings and spend quality time with your peers — in person — the lineup of sessions will give you Read More

Struggling with Referral Growth? Align Your Physician Relationship Management Channels

John McKeever

// By John McKeever // When marketing, outreach, and operations collaborate to meet the needs of physicians, everyone wins. Successful physician relationship management has been a longstanding goal of health care leaders. No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize Read More

The Hybrid Workplace: A New Normal

ndp logo

“On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office,” writes Susan Dubuque of NDP. “That would be my last face-to-face meeting for the next 18 months.” Here’s an excerpt from Dubuque’s new article: My story is not unique. Throughout the pandemic, many nonessential employees have made Read More

Tips for Thriving in a Hybrid Workplace

Susan Dubuque

// By Susan Dubuque // On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office. That would be my last face-to-face meeting for the next 18 months.  My story is not unique. Throughout the pandemic, many nonessential employees have made the adjustment to working remotely. Somehow, we Read More

Payviders Seek a Holistic Approach to Patient Well-Being

Wunderman Thompson

“In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial and clinical health care experience to Read More

Resurgence of the Payvider

Lindsay Resnick

// By Lindsay R. Resnick // A consumer-centric swimlane unites payers and providers around shared objectives. In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant. And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial Read More

The Value of Business Training for Health Care Leaders

Honor Health

When asked in an interview with StartUp Health founders earlier this year if he thought more physicians would pursue business training along with their medical training, Toby Cosgrove, MD, executive advisor and former CEO and president of Cleveland Clinic, said, “Well, I hope so, because health care has become a very big business, and I Read More

Learn How (and Why) to Partner With Your Finance Department

Paul Szablowski, independent marketing consultant

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending. In this COVID-19 age of tight budgets and heightened expectations to produce results, it Read More

Why MDs Get MBAs

James Whitfill, MD, chief digital transformation officer, Honor Health

// By Jane Weber Brubaker // A 2014 article in The Atlantic begins, “At a time when many of health care’s greatest challenges are business problems, more and more doctors are adding three extra letters after their names.” Those three letters are M-B-A. When asked in an interview with StartUp Health founders earlier this year Read More

5 Keys to Building Stronger Relationships Between Marketing and Finance

Elizabeth Ward, executive vice president and chief financial officer, Tidelands Health

// By Brian Griffin // Partnerships between CMOs and CFOs can raise marketers’ profile in the C-suite and enhance marketing effectiveness. Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and Read More

Looking Toward the Future by “Unscaling” Health Care

Jefferson Health

Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More

The Key That May Finally Unlock the Door to Health Care Transformation

Steve Klasko, MD, MBA, CEO of Jefferson Health and president of Thomas Jefferson University

View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More

Healthcare Marketing & Physician Strategies Summit 2021: Preview

Chris Boyer, vice president, digital & marketing intelligence, Beth Israel Lahey Health

// By Jane Weber Brubaker // This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be. Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in Read More

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More