When asked in an interview with StartUp Health founders earlier this year if he thought more physicians would pursue business training along with their medical training, Toby Cosgrove, MD, executive advisor and former CEO and president of Cleveland Clinic, said, “Well, I hope so, because health care has become a very big business, and I Read More
Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending. In this COVID-19 age of tight budgets and heightened expectations to produce results, it Read More
// By Jane Weber Brubaker // A 2014 article in The Atlantic begins, “At a time when many of health care’s greatest challenges are business problems, more and more doctors are adding three extra letters after their names.” Those three letters are M-B-A. When asked in an interview with StartUp Health founders earlier this year Read More
// By Brian Griffin // Partnerships between CMOs and CFOs can raise marketers’ profile in the C-suite and enhance marketing effectiveness. Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and Read More
Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More
Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in 2020, one had the distinction of being on the leading edge twice. The Healthcare Marketing & Physician Strategies Summit (HMPS or the Summit) was the first conference to make the difficult decision to cancel its live Read More
View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More
// By Jane Weber Brubaker // This year’s conference is October 6-8 in South Florida. If you want to rub elbows with top industry leaders and learn from the best, this is the place to be. Among all the health care marketing and strategy conferences that had to upend their plans for in-person events in Read More
Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More
An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? We asked our editorial advisory board members to weigh in on one question: Read More
View from the C-Suite: Rod Hochman, MD, President and CEO, Providence // By Sheryl S. Jackson // In a wide-ranging keynote interview, one of health care’s most innovative leaders discusses the industry’s biggest challenges and greatest opportunities. Here are some of the highlights. This month, we hear from a health system CEO who kicked off Read More
// By Jane Weber Brubaker // An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future? In this article, our editorial advisory board Read More
COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More
// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More
View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More
When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles of building strong community partnerships can be summed up in the phrase “nothing about us, without us.” This method Read More
View from the C-Suite: Bettina Tweardy Riveros, Chief Health Equity Officer at ChristianaCare // By Ndome Yvonne Essoka // When Bettina Tweardy Riveros joined ChristianaCare as chief health equity officer in 2016, she assumed responsibility for engaging community stakeholders in partnerships that advance ChristianaCare’s vision for a healthy Delaware. According to Riveros, the guiding principles Read More
Los Angeles is home to many world-class health care organizations, and they compete vigorously for the same patients. But even in a competitive market, joining together for the greater good may be the best way to get an important message across to the community. “It became apparent early on that people were not accessing health Read More
// By Jane Weber Brubaker // Los Angeles is home to many world-class health care organizations, and they compete vigorously for the same patients. But even in a competitive market, joining together for the greater good may be the best way to get an important message across to the community. “It became apparent early on Read More
A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More
// By Jane Weber Brubaker // The term “transformation” conjures up a range of possibilities when applied to health care. It could mean technological innovation — new tools and solutions for providers and patients, or digital transformation. Is it the shift from volume to value? Or does it mean business process improvement and finding ways Read More
“In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In our new article, Linda MacCracken, senior principal, customer engagement at Accenture Health, and Strategic Read More
Five Key Market Dynamics for Marketers to Manage // By Linda MacCracken // “In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In this Read More
More and more, health care marketing and PR are coming together with a common goal of advancing organizational objectives. Gone are the days when marketing and public relations functions competed for funding, worked in silos, or thought that one side of the house was more creative than the other. Truth is, there’s plenty of creativity to Read More
The parking garage at the University of Utah Health, where families leave with their newborns, used to be dirty and stark. But a team of staff members recently recognized the poor image this created and decided to do something to improve the conditions. With a few gallons of paint and lots of artistic skill and Read More