What Does It Take to Build an Enterprise AI Strategy in Health Care?

Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health

AI is moving quickly in health care, but many organizations are still working out what it takes to use it in a more coordinated, enterprise-wide way.

During AI in Healthcare Marketing Week, a virtual summit hosted by eHealthcare Strategy & Trends, leaders across the industry shared how they are applying AI in practical, operational ways. In the session Enterprise Design for AI, the panel discussion focused on what it takes to move from experimentation to a more intentional model.

As Pam Landis, senior vice president of digital engagement at Hackensack Meridian Health, puts it, “There’s no shortage of ideas. There’s actually no shortage of talent and desire amongst our team members to do more with new technologies, do it more efficiently. But what we did is we decided to create an enterprise strategy around this that really helps set the priorities and the resource allocation of what we’re going to focus on.”

Read the full article for a practical look at the building blocks of an enterprise AI strategy and why marketing should have a stronger voice in shaping it: Beyond Experimentation: The Real Work of Enterprise AI in Health Care Marketing

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