// By Susan Dubuque // More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC). Read on for a detailed rundown of the 2026 Awards and view highlights of the winning entries.
// By Charlotte Wilson // Every health care marketing team hears stories about what AI could do for them. Few have heard what it has already delivered for a peer organization. Learn how leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea use AI for user research, search visibility, and rapid prototyping.
// By Susan Dubuque // Health care leaders from The Ohio State University Wexner Medical Center, the American Nurses Association, and Aha Media share how audience insight, trusted expertise, distinctive storytelling, and smart distribution create content that stands apart. Discover how these leaders identify meaningful opportunities and build strategies that extend the value of their best work.
A new Strategic Health Care Marketing webinar sponsored by Schema App
Tuesday | November 17, 2026 | 2 p.m. Eastern
Panelists:
Moderator:
In this webinar, you’ll learn:
No technical background required. This session is designed for healthcare marketing and digital leaders who want a clearer understanding of how to protect their brand, strengthen discoverability, and get more value from their existing website investments.
During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
A new Strategic Health Care Marketing webinar with insights from Aha Media
Presented September 23, 2026
Panelists:
Moderator:
By the end of this session, participants will be able to:
// By Alan Shoebridge // AI adoption requires careful stewardship. Northwell Health and Roswell Park Comprehensive Cancer Center are leading their organizations closer to AI fluency. Read on to learn about processes for embedding AI literacy in your organization, and how marketing can play an important role as a catalyst.
// By Wendy Margolin // During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented September 1, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Jane Weber Brubaker // No more AI for AI’s sake, and no more vanity projects. That’s the message from industry leaders from Mass General Brigham, Renown Health, and Invoca. Learn how enterprise AI is progressing, and what it will take to deliver real value.
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 18, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
In this new report, we examine how innovative hospitals and health systems adapt their content strategies for an AI-driven search landscape while building stronger digital experiences. You’ll find practical examples and proven approaches that can help your organization create more effective content today while preparing for what comes next.
Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.
A free white paper, published by SearchStax
How website experience and site search drive trust, access and patient acquisition.
Download your copy to learn:
After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.
AI is moving quickly in health care, but many organizations are still working out how to use it in a more coordinated, enterprise-wide way. Here, leaders from Hackensack Meridian Health, Baptist Health South Florida, and BPD share what it really takes to move AI from isolated pilots to an enterprise capability.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.
// By Wendy Margolin // After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.
// By Therese Lockemy, MBA // AI is moving quickly in health care, but many organizations are still working out how to use it in a more coordinated, enterprise-wide way. Here, leaders from Hackensack Meridian Health, Baptist Health South Florida, and BPD share what it really takes to move AI from isolated pilots to an enterprise capability.
Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.
// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.