How OU Health and UChicago Medicine Are Rebuilding Website Content for AI Search

Kalee Hildreth, executive director of digital transformation and marketing operations at UChicago Medicine

After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Building a new hospital website today requires guessing how users will behave in the future. It means building the plane while flying.

In a March webinar as part of The Future of Hospital Websites Virtual Summit, Ahava Leibtag, founder and CEO of Aha Media Group, led a lively discussion with Kalee Hildreth, executive director of digital transformation and marketing operations at UChicago Medicine, and Heather Linder, vice president of brand and growth marketing at OU Health. The conversation centered on content, AI, and how websites must adapt.

Read the full article to find out how these health care marketing leaders rethink website content in the age of AI: Content Informs Health Care Websites’ Digital Transformation

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