Aha Media Group

Demystifying the Power of Schema in Search

SHCM-webinar-260901-graphic-ver3-1

A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday | September 23, 2026 | 2 p.m. Eastern

Panelists:

  • Ahava Leibtag, Founder and CEO, Aha Media Group
  • Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

SHCM-webinar-260923-headshots-ver1

Register Now  »

Answers to the Biggest Questions Health Care Marketers Have About AI Search

Amanda Todorovich, enterprise executive director of digital marketing, Cleveland Clinic

Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

Answers to Your Most Pressing Questions About AI Search and Content

Ahava Leibtag

// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

Content Informs Health Care Websites’ Digital Transformation

Heather Linder, OU Health

// By Wendy Margolin // After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.

Franciscan Health Proves Small Teams Can Win Big in AI Search Visibility

Robbie Schneider

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

The Power of Data in Search: How a Small Marketing Team Masters AI Overviews

Lacey Reichwald, Aha Media Group

// By Wendy Margolin // The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.