Content That Connects: Inside Award-Winning Healthcare Storytelling – Webinar Recording

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented September 1, 2026

Panelists:

• Lacey Reichwald, director of marketing, Aha Media Group
• Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
• Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center

Moderator:

• Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards

Here are some of the topics that will be covered:

• Why narrowly focused content often outperforms broad, generalized messaging
• Creating distinctive health care content that stands out in a crowded digital landscape
• Developing content that remains valuable as search and AI continue to evolve
• Turning complex clinical information into clear, engaging stories patients can understand
• Building editorial workflows that support websites, social media, and other digital channels
• Practical lessons from award-winning healthcare content programs

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Demystifying the Power of Schema in Search

A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday | September 23, 2026 | 2 p.m. Eastern

Panelists:

• Ahava Leibtag, Founder and CEO, Aha Media Group
• Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

• Explain what schema is and why it matters in today’s search landscape.
• Understand how structured content and schema work together to improve content discoverability.
• Identify where marketing, content, and digital teams each contribute to an AI-ready website.

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Focus on Content Marketing: Creating Content That Informs Consumers and Powers AI Discovery

In this new report, we examine how innovative hospitals and health systems adapt their content strategies for an AI-driven search landscape while building stronger digital experiences. You’ll find practical examples and proven approaches that can help your organization create more effective content today while preparing for what comes next.

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Answers to the Biggest Questions Health Care Marketers Have About AI Search

Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

How OU Health and UChicago Medicine Are Rebuilding Website Content for AI Search

After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.

Answers to Your Most Pressing Questions About AI Search and Content

// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

Content Informs Health Care Websites’ Digital Transformation

// By Wendy Margolin // After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.

Franciscan Health Proves Small Teams Can Win Big in AI Search Visibility

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

The Power of Data in Search: How a Small Marketing Team Masters AI Overviews

// By Wendy Margolin // The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.