Exclusive Member Report

As AI search reshapes online behavior and consumer expectations continue to evolve, health care marketing teams must rethink how they create content that earns attention and builds trust.

Leading organizations are creating content that serves both consumers and AI-powered search while supporting broader digital transformation efforts. They also use AI to improve content workflows without losing the human insight and authenticity that make health information meaningful.

In this new report, we examine how innovative hospitals and health systems adapt their content strategies for an AI-driven search landscape while building stronger digital experiences. You’ll find practical examples and proven approaches that can help your organization create more effective content today while preparing for what comes next.

Our goal for this report — and all Strategic Health Care Marketing member content — is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.

Featuring insights from:

AdventHealth, Connecticut Children’s, Hackensack Meridian Health, OU Health, and UChicago Medicine.