AI Search

Demystifying the Power of Schema in Search: What Healthcare Marketing and Digital Teams Need to Know – Webinar Recording

Demystifying the Power of Schema in Search

A new Strategic Health Care Marketing webinar with insights from Aha Media

Presented September 23, 2026

Panelists:

  • Ahava Leibtag, Founder and CEO, Aha Media Group
  • Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

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Content That Connects: Inside Award-Winning Healthcare Storytelling – Webinar Recording

Content That Connects

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented September 1, 2026

Panelists:

  • Lacey Reichwald, director of marketing, Aha Media Group
  • Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
  • Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center

Moderator:

  • Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards

Here are some of the topics that will be covered:

  • Why narrowly focused content often outperforms broad, generalized messaging
  • Creating distinctive health care content that stands out in a crowded digital landscape
  • Developing content that remains valuable as search and AI continue to evolve
  • Turning complex clinical information into clear, engaging stories patients can understand
  • Building editorial workflows that support websites, social media, and other digital channels
  • Practical lessons from award-winning healthcare content programs

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Answers to the Biggest Questions Health Care Marketers Have About AI Search

Amanda Todorovich, enterprise executive director of digital marketing, Cleveland Clinic

Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

Answers to Your Most Pressing Questions About AI Search and Content

Ahava Leibtag

// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.