Measuring What Matters: Award-Winning Digital Marketing Campaigns
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Tuesday | August 18, 2026 | 2 p.m. Eastern
Panelists:
- Jamie Mermelstein, vice president of digital experience, Unlock Health
- Matt Eaves, vice president, digital marketing, University Hospitals
- Sarah Montalbano, marketing automation manager, Ochsner Health
Moderator:
- Susan Dubuque, contributing editor, Strategic Health Care Marketing and co-chair, 2026 eHealthcare Leadership Awards
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Start your free 7-day trial, and then register.
What does digital marketing ROI really look like in healthcare?
Unlike consumer brands, healthcare organizations cannot create demand for knee replacements, cancer treatment, or heart procedures. Patients seek care when a need arises. The challenge is making sure your organization is visible, accessible, and relevant when that moment arrives.
Join us for a member roundtable featuring winners from the 2025 eHealthcare Leadership Awards Best Digital Marketing ROI and Outcomes category. In addition to sharing their award-winning work, these organizations will discuss how they connect marketing efforts to measurable business results, from patient acquisition and service line growth to revenue, market share, and long-term performance.
Attendees will hear directly from industry leaders about the strategies, technologies, and measurement frameworks they use to demonstrate marketing's value. Learn how leading organizations are moving beyond clicks, impressions, and website traffic to focus on the metrics executive leadership cares about most.
Here are some of the topics that will be covered:
- Showing up when patients are actively searching for answers and care options
- Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
- Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
- Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
- Building measurement frameworks that demonstrate marketing's impact on organizational goals
- Lessons learned from award-winning campaigns and programs
Who should attend: Healthcare marketing, digital strategy, analytics, CRM, consumer engagement, business development, and growth leaders seeking practical approaches to measuring performance and demonstrating marketing's contribution to organizational success.
You won't want to miss this opportunity to learn from award-winning organizations, ask questions, and discover how leading healthcare marketers are proving that marketing is not simply a cost center, but a driver of growth and business performance.
Jamie Mermelstein
Vice President of Digital Experience
Unlock Health
Jamie Mermelstein is Vice President of Digital Experience at Unlock Health, where she leads efforts to advance modern, consumer-centric digital solutions for healthcare organizations. She brings more than a decade of experience in digital experience design and development, most recently leading the digital practice at Red Antler and partnering with global brands including Google, McKinsey, Sonos, and Kenvue.
Matt Eaves
Vice President, Digital Marketing
University Hospitals
As VP, Strategic Marketing, Matt Eaves is responsible for University Hospital’s (UH) digital marketing, analytics, and social media efforts across all service lines, hospitals, health, and medical centers. The UH health system serves over one million individual patients per year and provides high-quality, patient-centered medical care at more than 200 locations throughout Northeast Ohio.
Prior to joining CTCA, Matt worked for Cancer Treatment Centers of America as well as Motorola and Accenture. Matt has a B.A. in psychology from Eastern Illinois University and an MBA from Loyola University Chicago.
Sarah Montalbano
Marketing Automation Manager
Ochsner Health
Sarah Montalbano is a marketing automation leader specializing in data-driven patient engagement and CRM strategy in healthcare. As Marketing Automation Manager at Ochsner Health, she leads Salesforce Marketing Cloud across the system, overseeing data strategy and multi-channel campaign execution to drive growth and enhance patient experience. With a strong focus on aligning technology and marketing, Sarah partners closely with cross-functional teams to design and deploy secure, HIPAA-compliant solutions. She is known for translating complex data into actionable insights, developing effective segmentation strategies, and delivering performance reporting that informs executive decision-making.
Prior to joining Ochsner in 2019, she led integrated marketing initiatives across B2B and B2C accounts, managing large-scale campaigns spanning digital, creative and media strategy. Sarah is passionate about leveraging data and technology to create more meaningful, accessible healthcare experiences.
Webinar at a Glance
Date: Tuesday, August 18, 2026
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of Strategic Health Care Marketing
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Just sign up for a free 7-day trial, and then register.
