// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.
// By Wendy Margolin // After years of optimizing hospital websites for rankings, traffic, and engagement, health care marketers are learning to reshape digital content as consumer search habits shift rapidly. Discover how OU Health and UChicago Medicine rethink website content in the age of AI.
// By John Marzano // Today, every health care provider must recognize one emerging reality: Consumers are more informed, more skeptical, and more selective than ever in choosing their care. Conversational tools like ChatGPT shape early perceptions, change search behavior, and train patients on which providers to trust, often before a health system even enters the picture.
Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.
Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.
// By Althea Fung // Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.
// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.
In this new exclusive report from Strategic Health Care Marketing, you’ll learn that humanizing health system brands by investing in authentic storytelling is still a primary goal. But today, highly credible, content from experts also establishes a health system’s authority, increasing the likelihood of its content appearing in AI-generated answers.
Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.
// By JoAnne Gritter // Influencer campaigns can be a powerful way to engage a wider audience and build brand awareness. To cut through public distrust, influencers must be credible, trustworthy, relatable, and not overly polished. Read on to learn how tapping into the right influencers builds brand awareness.
In February 2024, Strategic Health Care Marketing launched a new column called Advertising Showcase. Each month, we feature a multimedia advertising campaign from some of the nation’s leading hospitals and health systems — many are winners of eHealthcare Leadership Awards.
In this new report from Strategic Health Care Marketing, we have compiled four varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
// By Susan Dubuque // Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.
Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Discover the planning, strategy, and creative executives behind this clever multimedia campaign.
// By Susan Dubuque // Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Read the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.
// By Melissa Sher // More than half of Gen Z is turning to the same source for health advice. It’s not a doctor, therapist, or nutritionist. It’s TikTok. Learn how Baptist Health South Florida and Children’s Wisconsin create accurate, engaging content for TikTok — while embracing humor, leveraging trends, and staying true to their brand roots.
// By Susan Dubuque // Baptist Health is Arkansas’ most comprehensive health care organization. Known for its outstanding obstetrics and gynecology services in Arkansas, the organization also aims to be the first choice for women seeking comprehensive health care. Discover how Baptist Health created a compelling integrated marketing campaign that connects with women at every life stage.
Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.
For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.
Ochsner Health’s and Ohio State’s well-developed content hubs consolidate and showcase their organizational strengths, and as important, provide answers to the questions site visitors search for. Discover highlights of their content journeys and see how their strategies work to attract site visitors and drive organizational success.
South Shore Hospital, part of South Shore Health, serves hundreds of thousands in the Greater Boston area. To differentiate itself, the marketing team crafted the brand positioning “Your Health, Our Passion, One Community,” reflecting the hospital’s commitment to offering exceptional services and fostering a community-centric healthcare approach.