Consumer Engagement

Free Report: 2021 Healthcare Reputation Report

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This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

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The Best Strategies Start with Unsexy Assessments

Mildren-Sally-Boss-Lady

// By Sally Mildren // Our newest contributor, the CEO of Boss Lady Consulting, shares six insights about why a clear, well-developed strategy is the key to driving the results your organization is looking for. Strategy comes first — then tactics. How many times have leaders in marketing and patient success been asked to drive Read More

Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

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To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

  • What consumers are looking for in their digital experiences
  • 3 digital strategies to improve patient acquisition and retention
  • 6 must-haves for your health system’s find-a-provider

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Free Report: Patient Access Post-Pandemic

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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

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Free Guide: Patient Acquisition During COVID-19

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This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.

Download today’s guide from Wellsource to get a phased approach to getting patients back in the door

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Simple Technology Keeps Patients Connected to Care During COVID-19

Matthew Warrens, managing director of innovation at UnityPoint Health

“For the first time, many patients are experiencing what it’s like to be a rural patient where care feels out of reach,” says Blake Marggraff, CEO of CareSignal. “Patients who were once accustomed to frequent health touchpoints now feel the pressure to make do on their own — as providers experience staffing reductions and patients Read More

Reactivating Patient Access and Navigating Recovery in the COVID-19 Period

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As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.

Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.

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Understanding the People Behind the Data Helps Drive Engagement

Brent Morris, CEO of NDP

“If you can’t measure it, you can’t manage it” is the motto at Richmond-based NDP. Last year, the full-service marketing and advertising agency added a media planning division — Neathawk360. As the name implies, this new service embraces a 360-degree approach to the many and diverse forms of media that can impact a consumer’s engagement Read More

Patient Perspectives on Virtual Care

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Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.

This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.

However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.

To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.

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Taking a Data-Driven Approach to Health Care Marketing

Wendy Stark Healy

// By Wendy Stark Healy // “If you can’t measure it, you can’t manage it” is the motto at Richmond-based NDP. Last year, the full-service marketing and advertising agency added a media planning division — Neathawk360. As the name implies, this new service embraces a 360-degree approach to the many and diverse forms of media Read More

Local Search, Healthcare, and the Impact of COVID-19

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How are you optimizing information about your services in search engines to connect consumers to the care they need?

With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).

To help you pivot your digital marketing strategy, download this white paper and learn:

  • Where consumers go online to find information about providers and medical facilities
  • What impact coronavirus has had on local search and what it means for health systems
  • How to leverage Google’s updates to expand patient access online, now and in the future

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Ideas for Applying and Marketing Telehealth in the COVID-19 Crisis

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Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.

Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.

The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.

Download the e-Book to learn more about:

  • The growth of telehealth
  • How top health systems are implementing it now
  • The best strategies for marketing telehealth as a central part of your COVID-19 plan – and an essential, accessible service to your patients and communities

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Value-Based Care: A Win-Win Integrated Approach

Jordan Pisarcik is vice president of growth and customer engagement at DocASAP

“Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while providing quality care,” says Jordan Pisarcik, vice president of growth and customer engagement at DocASAP. Here’s an excerpt from Pisarcik’s new article: According to a recent report by Humana, value-based care initiatives are proving to Read More

The “Retailization” of Health Care: Patients Take Charge

Lindsay Resnick

“With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “They’re following a path to care where they feel important and are treated well — and they’ll avoid hospitals that fall short.” Here’s an excerpt from Read More

Patients as Customers: Hospitals Play Catchup

Lindsay Resnick, executive vice president, Wunderman Thompson Health

Winners are betting on data-driven insights, personalized experiences, and relationships built on trust. // By Lindsay Resnick // With today’s constant stream of digital health tools, it’s never been easier or faster for customers to take charge. They’re following a path to care where they feel important and are treated well — and they’ll avoid Read More

Why Effective Management of the Patient Journey Is Essential

Rich Phillips CEO and co-founder of Customer Evolution

“The U.S. health care industry is undergoing tremendous change — some might say disruption,” says Rich Phillips, CEO and co-founder of Customer Evolution. “This is driven by multiple factors, including rising consumer expectations, the significant cost of care noncompliance, and the emergence of nontraditional competitors.” In his new article, Phillips explains why health care marketers Read More