Exclusive Member Report

As health care organizations navigate tightening reimbursement, rising costs, and increasing demands from the communities they serve, fundraising has moved from a supplemental activity to a strategic imperative. Philanthropy now plays a critical role in sustaining programs, advancing innovation, and ensuring continued access to care, often filling gaps that traditional revenue sources can no longer support.

At the same time, successful fundraising does not happen in isolation. It is deeply connected to public relations and communications—how organizations articulate purpose, demonstrate impact, and build lasting trust with donors, patients, and the broader community. Clear, consistent storytelling and strong reputational stewardship are essential to earning donor confidence and sustaining long-term engagement.

This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.

Our goal for this report—and all Strategic Health Care Marketing member content—is to give you tools and tips, information and inspiration to help you succeed as a marketing and communications leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.

Featuring insights from:

OHSU Doernbecher Children’s Hospital, Tanner Health, Children’s Miracle Network Hospitals, Children’s Hospital Colorado, St. Jude’s Children’s Research Hospital, Riley Hospital for Children, Mayo Clinic, Dana-Farber Cancer Institute, Children’s Hospital of Richmond at VCU, MedStar Health, MD Anderson Cancer Center, Cincinnati Children’s, AdventHealth for Women, Boston Children’s Hospital, Swedish Medical Center, Ascension Saint Thomas Hospital, Mercy Children’s Hospital St. Louis, University of Iowa Health Care, Bayhealth, and Nationwide Children’s Hospital.