CRM in Action: Building Smarter, More Integrated Programs
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented February 25, 2026
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Laura Lee Jones, Founder & CEO of LionShare
- Kelly Faley, Principal, Kelly Faley Consulting LLC
- Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
- Craig Kartchner, Chief Marketing & Customer Experience Officer, HonorHealth
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
Sponsored by LionShare
This event is free to attend thanks to our event sponsor.
Healthcare marketers are under increasing pressure to show results, but CRM programs still struggle to deliver on their full potential. In this expert panel, four industry leaders return to share new insights, lessons learned, and evolving strategies for turning CRM into an enterprise growth engine.
From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.
In this webinar, you’ll learn how to:
- Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives
- Avoid common data and campaign missteps by improving integration and governance
- Design CRM strategies that engage both consumers and referring physicians
- Build the cross-functional alignment needed for long-term success
- Translate insights into action, whether you’re launching, scaling, or refining your CRM
Your Presenters
Laura Lee Jones
Founder & CEO
LionShare
Laura Lee founded LionShare® in 1995. She is a graduate of the University of Wisconsin-Madison and has dedicated most of her career to healthcare analytics and marketing. Together with her "Best Places to Work" award-winning team, LionShare® has achieved national recognition as a leading healthcare firm. LionShare has guided hundreds of hospitals in their quest to link data analytics to decision insights, better outcomes, and marketing execution with the use of their CRM and Marketing Automation platform. When not in work mode, Laura Lee enjoys cooking with her daughter, working out, and training Dobermans.
Kelly Faley
Principal
Kelly Faley Consulting LLC
Kelly Faley is principal of Kelly Faley Consulting, LLC, a health care marketing firm focusing on consumer-focused digital transformation and strategic growth strategies. Prior to becoming a consultant, Kelly was Chief Marketing Officer at Sharp HealthCare. She has been a health care marketing strategist for more than 30 years. She is a graduate of the University of California at Davis is a Health Management Academy Fellow. She was the 2017 recipient of the John A. Eudes Vision and Excellence Award.
Denise Davis
Vice President, Marketing Technology & Operations
Emory Healthcare
Denise is the chief architect of Emory Healthcare’s martech ecosystem. She has a proven track record as a marketing and communications professional, with a zeal for innovative technology revitalizing the healthcare space. Experienced in working in various settings beyond the hospital and healthcare, that includes software, publishing, commercial real estate and higher education. She is skilled in Search Engine Optimization (SEO), Content Management Systems (CMS), Web Design, and Corporate Communications. Strong operations professional with a B.A. focused in Mass Communications from University of South Florida.
Craig Kartchner
Chief Marketing & Customer Experience Officer
HonorHealth
Craig Kartchner is the Chief Marketing and Customer Engagement Officer for HonorHealth in Scottsdale, Arizona. He joined the company in 2017 after 15 years with Intermountain Health. He leads all aspects of marketing, branding, advertising and communications for the health system, including customer experience initiatives.
Craig and his team are passionate about differentiating HonorHealth from competition, executing highly creative campaigns that demonstrably increase patient volumes, and making the customer, patient, and physician experience as seamless as possible.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?