Touchdown! Health System Teams with Sports Franchise for the Win

Jeff Sofka, founder and principal at Bendigo

Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these past few months, landmark partnerships have Read More

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Keeping Score: How One Medical Center’s Sponsorship of a Sports Team Scored a Touchdown with Its Population Health Efforts

Jeff Sofka, founder and principal at Bendigo

// By Lisa D. Ellis // Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these Read More

Continue reading