Partnerships Archives – Page 2 of 2 – Strategic Health Care Marketing

Partnerships

It’s Not Your Usual Hospital Advertising Target Audience. Or Message. Or Media Plan. So What is Dana-Farber Cancer Institute’s Ad Campaign Up To?

January 23, 2020

// By Peter Hochstein // Sometimes there’s more to hospital advertising than recruiting and reassuring patients. One thing’s fairly certain. When a hospital with facilities that are pretty much limited to the Boston area starts advertising in New York and other major metropolitan centers around the nation, they must be doing something other than trying Read More

Value-Based Care and Digital Health Are Disrupting How Health Plans and Providers Collaborate on Patient Access

January 17, 2020

Jordan Pisarcik is vice president of growth and customer engagement at DocASAP

// By Jordan Pisarcik // Most providers do not have a digital access strategy in place that accounts for health plan initiatives, but greater payer-provider financial alignment will accelerate the need for a coherent strategy. Value-based care models are on the rise, and health care providers and payers are increasingly aligning to control costs while Read More

View from the C-Suite with Dr. Tony Slonim, CEO of Renown Health

October 4, 2019

A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More

BayCare Health’s Vision: Evidence-Based Design for Care Delivery

August 1, 2019

// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More

High-Tech Care Delivery Plus High-Touch Human Interaction

August 1, 2019

Ed Rafalski, senior vice president and chief strategy and marketing officer at BayCare Health System

Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More

Growing Focus on Outpatient Care Means Shifting Dynamics for Health Care Organizations

May 16, 2019

One Medical Website Screen capture with headline "Healthcare, without the headaches"

The business of medical care has been rapidly changing in recent years, becoming much more focused on outpatient care. Marketers have an increasingly important role helping their health care organizations navigate the shifting dynamics as they align more closely with physician groups to better meet patient needs in new and different ways. “We are seeing Read More

Physician Aggregation Helps Health Systems Navigate the Shift from Inpatient to Outpatient Care

May 6, 2019

Amir Dan Rubin, president and CEO of One Medical

// By Lisa D. Ellis // The business of medical care has been rapidly changing in recent years, becoming much more focused on outpatient care. Marketers have an increasingly important role helping their health care organizations navigate the shifting dynamics as they align more closely with physician groups to better meet patient needs in new and Read More

Technology, Community are Keys to Solving Opioid Epidemic

March 28, 2019

“There are about 2.5 million people addicted to opioids, but only 10 to 20 percent of them get help,” says Andrey Ostrovsky, MD, chief medical officer at Solera Health (and former CMO of Medicaid). Solera Health is an “integrated health network” that “connects patients, providers, and physicians to a network of partners who are preventing Read More

View from the C-Suite: Andrey Ostrovsky, MD, Chief Medical Officer and Vice President of Behavioral Health at Solera Health

March 4, 2019

// By Sheryl S. Jackson // Editor’s Note: In our “View from the C-Suite” series, our goal is to share the insights of health care leaders from across the leadership spectrum — CEOs to CFOs to CMOs and more. In this article, the CMO we’re referring to is the chief medical officer. This story profiles Read More

Touchdown! Health System Teams with Sports Franchise for the Win

June 15, 2017

Jeff Sofka, founder and principal at Bendigo

Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these past few months, landmark partnerships have Read More

Keeping Score: How One Medical Center’s Sponsorship of a Sports Team Scored a Touchdown with Its Population Health Efforts

May 26, 2017

// By Lisa D. Ellis // Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these Read More

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