Recruitment and Retention

Aligning Advertising and Organizational Purpose Through One Mission

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Nearly every health system has a mission statement, and most are a version of “meeting the health needs of the community.” But bringing a mission to life — truly operationalizing it — is a different matter. // By Susan Dubuque // Health care marketing budgets have declined significantly in the past year, and marketing leaders Read More

“Fasten Your Seatbelts”: Health Care Trends to Watch Out For in 2024

Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a volatile economy translate into higher insurance Read More

Health Care Trends 2024: Sector-by-Sector Watchlist

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Political, social, and marketplace trends crisscrossing the health care landscape going into 2024 present actionable strategic and operational challenges — and opportunities. // By Lindsay Resnick, MHA // Overall, the 2024 forecast for the health care sector is “fasten your seat belts.” Investments in technology adoption or replacement, labor costs, spending on infrastructure, and a Read More

Corporate and Brand Strategy Alignment Offers Competitive Advantage for Recruitment and Retention

Marcos Irigaray

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by Read More

Would Your Employees Recommend Your Organization as a Great Place to Work?

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When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. // By Marcos Irigaray // In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful Read More

Aligning HR and Marketing to Enhance Recruitment and Retention

Rian Brooks, manager of workforce planning and talent acquisition, Michigan Medicine

Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — the aging population, lack of nursing faculty, competition from other industry sectors, and burnout. Now, in the wake of the COVID-19 pandemic, hospitals and health systems face unprecedented challenges as Read More

How to Stand Out in a Crowded Market? Lessons From Emory Healthcare’s Rebranding Success

Amy Comeau, vice president of marketing, Emory Healthcare

Emory Healthcare’s rebranding initiatives enable the health system to stand out in Atlanta’s crowded market. Emory’s success should serve as an example for other hospitals and health systems looking to develop a successful rebranding strategy and drive growth. There are hospitals and health systems with reputations verging on veneration. But for all the world-renowned research Read More

Unifying HR Marketing and Brand, Part 2: Michigan Medicine

Rebecca Priest, director of marketing, Michigan Medicine

Marketing and talent acquisition executives from Michigan Medicine share how collaboration and brand alignment helped to address staff recruitment and retention challenges for their organization. // By Susan Dubuque // Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — Read More

Hospitals Step Up Efforts to Curb Workplace Violence: What You Need to Know

Mark Moore, corporate director of protective and support services at Dayton Children’s Hospital

U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. In most hospitals today, electronic medical records and patient Read More

Measures to Curb Workforce Violence Ramp Up in Hospitals Across America

John Marzano

U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. // By John Marzano // In most hospitals today, Read More

Listening, Learning, and Partnering: Lessons From Michigan Medicine’s Leadership Success

Rose Glenn, chief marketing and communication officer, Michigan Medicine

In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, we believe there’s a difference between an answer and a Michigan Answer. Michigan Answers are Read More

Leadership Begins with Listening: View from the C-Suite with Rose Glenn, Chief Marketing and Communication Officer, Michigan Medicine

Jane Weber Brubaker

To find the right answers, ask the right questions. // By Jane Weber Brubaker // In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, Read More

The Strategic Marketing and HR Approach to Enhancing Nurse Recruitment

Susan Williams, vice president of talent management, LifePoint Health

Nurse recruitment is vital to the growth and survival of every health care organization today. A successful nurse recruitment effort requires that departments break down the silos and come together to ensure that best practices from operations, human resources, internal communications, marketing strategy, and analytics are brought to the table. So what does it look Read More

Marketing and HR Join Forces to Elevate Nurse Recruitment

Susan Dubuque

It’s not news that nurses are in demand. Here’s how one health system combined the talents of two disciplines — marketing and HR — to tackle it together. // By Susan Dubuque // Nurse recruitment is vital to the growth and survival of every health care organization today. A successful recruitment effort requires that departments Read More

At Renown Health, Employees Have a Friend in Senior Leadership

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When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More

How To Land Top Talent in a Hot Job Market

Marc Cenedella, founder and CEO of Ladders

When Strategic Health Care Marketing caught up with Marc Cenedella, founder and CEO of Ladders, a popular high-end career website, he reiterated what we first heard last spring: “It’s the greatest market in 50 years.” “Job candidates don’t have the time of day,” he says. “They’re very busy. People have three or four conversations going, Read More

Hot Job Market Flips Traditional Hiring on Its Head

Tysen Kendig, vice president of communications, University of Connecticut

// By Wendy Stark Healy // Tysen Kendig, vice president of communications for the University of Connecticut, was recently hiring an assistant vice president for health marketing at UConn Health and noticed a much stronger applicant pool. Unlike past searches, he wasn’t getting a handful of good people mixed with marginally qualified applicants and those Read More