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Gen Z’s Wellness Revolution: Challenges and Opportunities for Health Care Brands

Amanda Williams is Parallel Path’s senior director

The tweens, teens, and 20-somethings who make up Gen Z have different health and wellness priorities than older generations. How can health care organizations meet them where they are? Here, we examine some challenges this generation faces, how it defines health and well-being, and how health care brands can resonate with it.

How to Succeed in Health Care Podcasting: Award-Winning Strategies from Top Health Systems

Sydney Kishimoto, marketing specialist, Department of Psychiatry, Weill Cornell Medicine

Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.

Most Wellness Brands Don’t Connect with Gen Z Women. What’s the Cure?

// By Amanda Williams // The tweens, teens, and 20-somethings who make up Gen Z have different health and wellness priorities than older generations. How can health care organizations meet them where they are? Here, we examine some challenges this generation faces, how it defines health and well-being, and how health care brands can resonate with it.

Winning Strategies for Successful Podcast Marketing

Daniel Knoepflmacher, M.D., vice chair of education, Department of Psychiatry, Weill Cornell Medicine

// By Susan Dubuque // Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

How Digital Wayfinding Improves Patient Navigation and Saves Money

Clay Anderson, global product manager of software, CenTrak

As a health care provider, how can you ensure your patients are able to easily navigate your facilities to access care when they need it? Health care facilities lose an estimated $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges, reports Clay Anderson in a new article. First impressions are crucial. Read More

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

Richard Milani, MD, chief clinical transformation officer and vice chair of Cardiology, Ochsner Health

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

Marcia Simon

Connected care solves access and convenience issues for patients; real-time data from mobile devices allows physicians to monitor patients at home and intervene when necessary. // By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical Read More

At Renown Health, Employees Have a Friend in Senior Leadership

RenownHealth

When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More

A Systemic Approach to Mental Health Care

Brenda Reiss-Brennan, PhD, APRN

More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More

Technology Platform Integrated with Primary Care Takes Aim at One of Health Care’s Most Crushing Problems: Mental Health

Brenda Reiss-Brennan, PhD, APRN

// By Cheryl L. Serra // Fragmentation and lack of coordination in health care are still rampant. Intermountain Healthcare has proven that a team-based, holistic approach to mental health, rooted in primary care and enabled through technology, improves outcomes and reduces cost. More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Read More

MarTech Is Moving Fast

Tom Hileman, CEO and president, Hileman Group

Marketing technology (MarTech) is changing fast. How fast? Twenty percent of MarTech innovations available today didn’t even exist in 2016, according to Tom Hileman, CEO and president of the Hileman Group. In health care, Hileman says conversational marketing technology and marketing compliance platforms lead the way with 70 percent growth over the past five years. Read More

Three Top Health System Marketers Share the Latest Trends in MarTech

Paul Matsen, chief marketing and communications officer, Cleveland Clinic

// By Brian Griffin // The growth of MarTech is revolutionizing health care marketing. In this article, you will learn how marketing experts at leading health systems use the latest MarTech tools to communicate more effectively with key audiences, grow patient volumes, and demonstrate marketing’s value to the C-suite. Marketing technology (MarTech) is changing fast. Read More

Retail Health Is Expanding Into Uncharted Territory

James Gardner

“Traditional primary care is being disrupted, right in front of our eyes,” says sales and marketing consultant James A. Gardner. “Blink and I suspect you soon won’t recognize it.” Here’s an excerpt from Gardner’s new article: Look around and new competitors, new thinking, and new delivery models are seemingly everywhere. Venture-backed startups, large employers, government Read More

Attention Shoppers! What’s Next in Retail Health?

cvs-health-healthhub-services-and-care

// By James A. Gardner // Unmet needs and unsolved problems always attract the attention of growth-seeking business leaders. Many see primary care as an exciting opportunity to compete, disrupt — and win. Traditional primary care is being disrupted, right in front of our eyes. Blink and I suspect you soon won’t recognize it. Look Read More

Mobile App or Web App: Which Is Better for Your Organization?

// By Jared Mauskopf // Health care organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a health care application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a Read More

A Physician Communication System Doctors Actually Like — and Use

Hackensack Meridian Health Logo

Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation and safety. As health care networks Read More

Want to Engage Physicians? Listen to Them

Jim Blazar, executive vice president and chief strategy officer, Hackensack Meridian Health

// By Marcia Simon, APR // Your communications team works hard to produce content that engages physicians. The problem is that your clinicians may completely ignore it. How do you get them to pay attention? Recruiting, retaining, and communicating effectively with your attending physicians affects everything from patient satisfaction and operating costs to hospital reputation Read More

Population Health: Fighting Misinformation About Vaccines

Charlotte Moser, research scientist, Children’s Hospital of Phildelphia

Measles cases are on the rise. All six regions of the World Health Organization (WHO) are experiencing large outbreaks of measles. In the U.S., health officials recorded 1,109 new cases of measles in 30 states in the first six months of 2019, according to the Centers for Disease Control and Prevention. That’s the greatest number Read More

Facts About Vaccines: How Children’s Hospital of Philadelphia Combats Misinformation

Althea Fung

// By Althea Fung // The recent outbreak of measles puts the issue of vaccination front and center, especially for children’s hospitals. Children’s Hospital of Philadelphia has taken a leadership role in providing accurate, evidence-based information through its Vaccine Education Center. Measles cases are on the rise. All six regions of the World Health Organization Read More