Digital Wayfinding and Visual Communication Enhance the Patient Experience and Save Money

July 11, 2023

Health care facilities estimate losing $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges.

// By Clay Anderson //

Clay Anderson, global product manager of software, CenTrakFirst impressions are crucial. Those early moments can make or break a positive experience, especially when seeking to build long-lasting relationships with new patients and customers.

Even before an appointment begins, new patients, existing patients, or visitors often take measures to prepare for their visit, including figuring out how to get to their destination, where to park, and time to travel.

Once they enter a health care facility, effective visual communications go a long way in ensuring a welcoming environment. Digital signage and wayfinding help empower patients and visitors during a time when they may feel lack of control. Reducing stress associated with a hospital visit is essential to elevating the overall experience.

As health care becomes increasingly competitive, the line between patient and customer blurs. Health care facilities must anticipate patient needs and meet expectations in a timely manner with convenient solutions and effective communication.

One such solution is digital wayfinding. As any sized health care campus can be overwhelming for patients and visitors to navigate, digital wayfinding and interactive signage and maps provide easy-to-use indoor and outdoor navigation guidance. These indoor GPS-like solutions address an immediate need with a user-friendly and familiar approach that enhances the experience and builds patient loyalty.

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