Wayfinding

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

How Digital Wayfinding Improves Patient Navigation and Saves Money

Clay Anderson, global product manager of software, CenTrak

As a health care provider, how can you ensure your patients are able to easily navigate your facilities to access care when they need it? Health care facilities lose an estimated $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges, reports Clay Anderson in a new article. First impressions are crucial. Read More

Mobile App or Web App: Which Is Better for Your Organization?

// By Jared Mauskopf // Health care organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a health care application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a Read More

Wayfinding Apps Help Patients Navigate Your Facility

Althea Fung

In 2015, The Jewish Hospital — Mercy Health, a 184-bed acute-care facility in Cincinnati, was in the midst of a massive expansion project when a problem arose. “We were almost doubling the size of the hospital. During construction, we had to close our main entrance. So we had all of these altered routes of traffic. Read More

You Are Here: Wayfinding App Improves Hospital Navigation

Althea Fung

// By Althea Fung // In 2015, The Jewish Hospital — Mercy Health, a 184-bed acute-care facility in Cincinnati, was in the midst of a massive expansion project when a problem arose. “We were almost doubling the size of the hospital. During construction, we had to close our main entrance. So we had all of Read More