Inside Award-Winning Women’s Health Campaigns: Strategies That Deliver Results

A new Strategic Health Care Marketing member roundtable

Presented May 5, 2026

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Katherine Baker, director of content strategy, Inspira Health
• Kelly Morrissett, director of consumer engagement, Ardent Health
• Cori Ahrens, vice president, client experience, Unlock Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Identify and segment women’s health audiences
• Translate insight into messaging that resonates
• Use digital channels with precision and purpose
• Build trust around sensitive or complex topics
• Measure performance and refine campaigns over time

Watch Now  »

2025 eHealthcare Leadership Awards Winners Announced

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Stay Ahead: What Shapes the Future of Health Care Marketing

// By Susan Dubuque // To better understand trends reshaping strategy, execution, and engagement, we turned to trusted voices from organizations supporting the eHealthcare Leadership Awards. These experts offer a roadmap for staying relevant and impactful in today’s health care environment. Keep reading for frontline insights to help you stay informed, inspired, and ahead of the curve.