In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
// By Wendy Margolin // That people use social media for search is nothing new. What’s changing is that social media content, like Instagram Reels, TikTok, and YouTube Shorts, is becoming the only place some consumers find brands. Discover How AdventHealth plans for a future when some consumers interact with the brand only on social.
// By Jane Weber Brubaker // In the closing session of The Future of Hospital Websites virtual summit, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU) shared their distinct approaches to website design.
Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.
// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.