Trust by Design: How UCLA Health Builds Privacy Into Every Digital Touchpoint

Anne Machalinski, senior director, marketing omnichannel operations, UCLA Health

In health care, trust is earned long before a patient ever meets a clinician. It’s built quietly when a website feels clear instead of confusing, when communications feel timely and relevant rather than scattershot, and when patients are confident their personal information is respected at every step.

For UCLA Health, privacy plays a central role in that trust equation. Serving millions of patients annually across five hospitals and more than 280 care locations, the academic health system faces the same challenge confronting large, complex organizations nationwide: how to deliver seamless, personalized digital experiences without crossing the line into intrusive or opaque data practices.

Rather than treating privacy as a legal box to check, UCLA Health has made it a core design principle, shaping how digital tools are selected, how teams collaborate, and how patient journeys are orchestrated across clinical, operational, and marketing touchpoints.

Read the full article to discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships: Privacy as a Promise: How UCLA Health Builds Trust Across the Digital Patient Journey

Best regards,
Matt Humphrey
President