patient journey

Accelerating Success with Marketing Automation: How Scripps Health Drives Patient Journeys

Scripps Health

A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.

EvariantSponsored by Evariant
This on-demand webinar is free for members thanks to our event sponsor.

Your Presenters:

  • Christy Clay, Senior Director, System Marketing, Scripps Health
  • Jane Hong, Senior Director, Care Line Marketing, Scripps Health
  • Rachel Neely, Senior Healthcare Consultant, Evariant

Christy Clay, Jane Hong, and Rachel Neely

Watch now »

The Longitudinal Health Care Consumer Journey

// Sponsored Post //

Successful patient engagement in the on-demand economy requires a complete understanding of consumers in your market. In order to acquire this 360° view, providers must look beyond point-of-care events and examine consumer behavior, attributes, and risk.

Longitudinal engagement in healthcare is supported and accomplished by two primary systems: CRM and EHR. Integrating these two platforms gives health systems the ability to understand a consumer’s care journey both in and out of the hospital.

Consumers weigh a lot of options when selecting a provider or hospital, such as price, amenities, service, and convenience. Learn what they value most and how to provide them with meaningful messages that address their wants and needs. Expand the care continuum beyond hospital walls to inspire behavior change and improve outcomes.

In this new Gartner research, we explore the longitudinal consumer journey to help solve some of the patient loyalty and engagement challenges facing healthcare organizations.

Read about the future of patient engagement.

Download now »

5 Key Stops on Your Patients’ Decision-Making Journey

The journey to selecting a health care system is not unlike the way people decide to buy a car, book a vacation destination, or hire a plumber. In fact, the basic consumer journey model can be adapted to almost any industry, according to Stephen Moegling, chief growth officer at Franklin Street, a health care brand Read More

How Gen X and Boomers Shop for Health Care

Ken Robbins, CEO of Response Mine Interactive

“Much has been written about marketing health care products and services to millennials, and for good reason,” says Ken Robbins, CEO and founder of digital agency Response Mine Interactive. “Since millennials are coming into disposable income and are extremely health-conscious, it makes good sense to understand how to reach them. But marketers cannot afford to Read More

Gen X Is All Grown Up: Meet the Patients Driving Health Care Consumerism

Ken Robbins, CEO of Response Mine Interactive

// By Ken Robbins // Much has been written about marketing health care products and services to millennials, and for good reason. Since millennials are coming into disposable income and are extremely health-conscious, it makes good sense to understand how to reach them. But marketers cannot afford to overlook other generations. More focus should be Read More

Word of Mouth Remains a Health Care Marketing Imperative

“Here’s important context for health care marketing in 2017: Attention and trust continue to decline across the country,” says Ryan Hanser, APR, who leads Hanser & Associates, a full-service PR firm based in Des Moines, Iowa. “Sure, we still have knowledgeable specialists—doctors, for starters. The trouble is that people increasingly reject the authority of expertise. Read More

Word of Mouth: Harness the Voice of Patients and Staff for Powerful Results

// By Ryan Hanser // Here’s important context for health care marketing in 2017: Attention and trust continue to decline across the country. Year over year, America appears to be witnessing the collapse of expertise and institutional trust. Sure, we still have knowledgeable specialists—doctors, for starters. The trouble is that people increasingly reject the authority Read More

Personas Bring Abstract Health Care Consumers To Life

Matt Hummel

“A recent Accenture report found a significant correlation between superior patient experiences and higher margins for hospitals of every type and size. In an increasingly choice-driven health care industry, it’s no wonder that ‘patient-centricity’ is a buzzing topic for a variety of stakeholders—from regulators and payers to provider organizations,” says Matt Hummel, founder and President Read More

How to Find Value in Personas for Health Care Marketing

Matt Hummel

From Research to Personas in 3 Steps // By Matt Hummel // A recent Accenture report found a significant correlation between superior patient experiences and higher margins for hospitals of every type and size. In an increasingly choice-driven health care industry, it’s no wonder that “patient-centricity” is a buzzing topic for a variety of stakeholders—from Read More

Health Care Marketing: 4 Areas of Focus in 2016

“Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the customer,” says Lindsay R. Resnick, Chief Marketing Officer of Wunderman Health. Resnick says several “known unknowns” will affect the health care landscape Read More

Health Care 2016: The Year of Customer Connections

Four critical areas of focus for every health care marketer, and how to make it happen! // By Lindsay R. Resnick // Spurred by the convergence of the Affordable Care Act, an extraordinary medical technology revolution, and our new on-demand, sharing economy mindset, America’s health care ecosystem is now set up to revolve around the Read More

How to Map Consumer and Patient Behavior to Deliver More Marketing Impact

“In health care, it isn’t just the care that’s changing,” notes Claire Hovis, Vice President and Account Director of Capstrat, an agency that helps health care clients and others tell their stories with power and persuasion. “Power is changing.” She says “expert-driven” communications—which in the past have given providers and large corporations a strong position Read More

How Marketing Communications Can Navigate Patients Right to Your Door: 4 Steps to Get Your Facility on Your Customer’s Map

By Claire Hovis In health care, it isn’t just the care that’s changing. Power is changing. “Expert-driven” communications that placed providers and large corporations atop the information market are giving way to a generation of empowered consumers who are more engaged and have higher expectations. Access is changing. The Affordable Care Act has brought health Read More