The Patient Journey in a ChatGPT Health World:
How AI Is Reshaping Trust, Search, and Access to Care
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented on March 25, 2026
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Amanda Todorovich, Enterprise Executive Director of Digital Marketing at Cleveland Clinic
- Christine Albert, former Chief Experience Officer/CMO at LCMC Health, and Principal of Adams Street Consulting
- Steve Leibforth, Managing Director, Castle Connolly Top Doctors & Hospitals
- Leonard Achan, CEO of LiveonNY and former C-Suite exec at HSS/Mt. Sinai
Your Moderator:
- John A. Marzano, JAM3 Strategic Marketing & PR, LLC
Sponsored by Castle Connolly
This event is free to attend thanks to our event sponsor.
In today’s digital-first healthcare environment, the path from a patient’s first concern to the exam room is no longer linear. It is shaped by AI-driven search, conversational tools like ChatGPT, and a growing demand for transparency, speed, and credibility.
The Patient Journey in a ChatGPT Health World brings together industry experts to explore how authoritative content, operational excellence, and trusted third-party validation like Castle Connolly Top Hospitals now determine which providers earn patient trust - and which get bypassed entirely.
In this webinar, you’ll learn how:
- Healthcare organizations rethink visibility, credibility, and access in an era where patients increasingly consult AI before ever visiting a provider’s website.
- Bridging clinical excellence with modern digital expectations impacts search and content strategy, scheduling, and reputation management.
- Health systems that invest in medically reviewed, patient-friendly content consistently outperform those relying on brand messaging alone.
- Growth results from a tight alignment with content strategy, reputation management, access systems, and clinical operations.
Your Presenters
Amanda Todorovich, FACHE
Enterprise Executive Director
Digital Marketing – Cleveland Clinic
Amanda Todorovich leads digital marketing for Cleveland Clinic, one of the most trusted healthcare brands in the world. As Enterprise Executive Director, she oversees content strategy, digital experience, SEO, multimedia production, social media, and platform operations.
Under her leadership, ClevelandClinic.org has grown to over 1.2 billion annual sessions — driving significant brand awareness, patient acquisition, and more than $15 million in annual advertising revenue.
Amanda built and scaled a healthcare publishing model inside a health system —transforming Cleveland Clinic’s digital presence into an industry-defining engine for engagement, revenue, and trust.
Christine Albert, MBA, MPP, APR
Principal
Adams Street Consulting
Christine Albert is Principal of Adams Street Consulting, where she helps healthcare organizations transform their approach to brand and growth strategy, consumer and employee experience, and operational alignment.
Christine spent much of her career as a C-suite leader at health systems and hospitals, leading through significant change and growth. Most recently, she served as Chief Experience Officer and Chief Marketing Officer at an eight-hospital, dual academic nonprofit health system, LCMC Health, leading HR and Marketing & Communications.
She helped grow the organization through multiple mergers and acquisitions and created the system’s brand and workforce strategy to create a more human and connected healthcare experience.
Steve Leibforth
Managing Director
Castle Connolly Top Doctors & Hospitals
Steve Leibforth is a healthcare executive and digital strategist dedicated to the mission of connecting patients with clinical excellence. As Managing Director of Castle Connolly, he leads the nation’s most trusted network of peer-nominated physicians, overseeing a curated community of more than 72,000 Top Doctors who represent the top 7% of board-certified U.S. physicians.
Under Steve’s leadership, Castle Connolly has significantly expanded its brand and influence. He spearheaded the launch of Castle Connolly Top Hospitals, a data-driven initiative that identifies institutional excellence in patient outcomes and specialized care. By bridging the gap between physician expertise and institutional performance, Steve has transformed how patients navigate their most critical "moments of truth" in healthcare.
Leonard Achan RN, MA, ANP
CEO
LiveOnNY
Leonard Achan is a healthcare executive and operator with over 25 years of executive leadership experience specializing in clinical, operational, and commercialization roles as well as leading organizational turnarounds. He is currently the President and CEO of LiveOnNY.
Before his recruitment to LiveOnNY, Achan served as the inaugural President of the Innovation Institute at Hospital for Special Surgery (HSS), after serving as their Chief Innovation Officer.
He has also held several executive C-suite and academic roles through his career including but not limited to Chief Communications Officer, Chief Access Officer, as well as Chief Marketing and Communications Officer at Mount Sinai Health System (MSHS) while concurrently serving as Senior Associate Dean for Global Communications, Branding and Reputation at the Icahn School of Medicine.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?