Consumer Expectations

How Medical Dramas Can (and Should) Influence Real-Life Medicine

Richard Cohen

“I am a medical television junkie,” confesses longtime health care journalist Richard L. Cohen. “Starting with ER seemingly forever ago, I have watched hundreds of episodes of medical television shows over the years. I am also a veteran health care marketing journalist, having covered the profession since the mid 1980s.” Here’s an excerpt from Cohen’s new Read More