Schema

How AI Delivers Results for Health Care Marketing Teams Today

Kelly LaBarre

// By Charlotte Wilson // Every health care marketing team hears stories about what AI could do for them. Few have heard what it has already delivered for a peer organization. Learn how leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea use AI for user research, search visibility, and rapid prototyping.

Content that Connects: Inside Award-Winning Health Care Storytelling

Headshot - Jennifer-Shepherd-ANA

// By Susan Dubuque // Health care leaders from The Ohio State University Wexner Medical Center, the American Nurses Association, and Aha Media share how audience insight, trusted expertise, distinctive storytelling, and smart distribution create content that stands apart. Discover how these leaders identify meaningful opportunities and build strategies that extend the value of their best work.

Demystifying the Power of Schema in Search: What Healthcare Marketing and Digital Teams Need to Know – Webinar Recording

Demystifying the Power of Schema in Search

A new Strategic Health Care Marketing webinar with insights from Aha Media

Presented September 23, 2026

Panelists:

  • Ahava Leibtag, Founder and CEO, Aha Media Group
  • Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

SHCM-webinar-260923-headshots-ver1

Watch now »

Answers to the Biggest Questions Health Care Marketers Have About AI Search

Amanda Todorovich, enterprise executive director of digital marketing, Cleveland Clinic

Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.

Answers to Your Most Pressing Questions About AI Search and Content

Ahava Leibtag

// By Wendy Margolin // Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape. Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.