// By Deb Pappas // Is AI ready to accurately predict creative strategy choices? To explore this question, Connecticut Children’s undertook a side-by-side test during the development of the next phase of creative for a brand campaign surrounding the December 2025 opening of a new patient tower. Read on to see how AI-generated research measured up.
Large language models are breathtakingly fast at returning answers to our prompts and even adjusting the voice and tone according to our guidance. But people skills, unique to humans, can’t be outsourced to AI. Here are a few of the most important people skills marketers must possess, now and in the future.
// By Jordan Buning // Large language models are breathtakingly fast at returning answers to our prompts and even adjusting the voice and tone according to our guidance. But people skills, unique to humans, can’t be outsourced to AI. Here are a few of the most important people skills marketers must possess, now and in the future.