Call to Action

CTAs + Measurable Outcomes = Valuable Engagement

Elicia Newcom Gregory, director of marketing, Norton Healthcare

When you take the time to develop compelling calls to action (CTAs) tied to measurable outcomes, you can effectively engage people you want to reach on a very personal level. This can be key to your marketing efforts’ success. “Health care organizations must provide altruistic, valuable content to consumers in order to build engagement over Read More

Are Your CTAs “Sticky” Enough?

Elicia Newcom Gregory, director of marketing, Norton Healthcare

The answer to this question dictates success — and failure — in Norton Healthcare’s efforts.  // By Lisa D. Ellis // When you take the time to develop compelling calls to action (CTAs) tied to measurable outcomes, you can effectively engage people you want to reach on a very personal level. This can be key Read More

How To Create Content That Turns Leads Into Patients

Susan Gullion, associate director of search engine marketing at Sequence Health

“The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product,” says Susan Gullion, associate director of search Read More

Creating Content Marketing That Converts Consumers Into Patients

Susan Gullion, associate director of search engine marketing at Sequence Health

// By Susan Gullion // The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product. That is Read More