Podcasts

Turnkey Podcasting Offers Engagement and Ready-Made Content

Bill Klaproth, director of marketing and Pod Talk Host for DoctorPodcasting by RadioMD

Podcasts have shown remarkable growth in listenership over the past decade and have quickly become a mainstream marketing tool and an effective way to educate and connect with your target audience. The content you create for a podcast also fills the pipeline for all of your other channels. Health care marketers face common challenges, from Read More

Podcasts: The Engine Filling Your Content Pipeline

Patrick Moody, director of marketing, public and community relations, Henry Mayo Newhall Hospital

// By Marlene Kurban // Podcasting is a fundamental part of the communications arsenal at Henry Mayo Newhall Hospital.  Podcasts have shown remarkable growth in listenership over the past decade and have quickly become a mainstream marketing tool and an effective way to educate and connect with your target audience. The content you create for Read More

Looking To Boost Your Health Care Brand? Consider Audio.

The Scope - University of Utah Health Radio - Logo

Have you incorporated audio content in your health care communications strategy? If not, you could be missing an opportunity to engage prospective patients who live in your service communities, and to position your organization as a leader to referring physicians across the country. While some health systems dabble in producing radio content and developing podcasts Read More

Strong Audio Strategy Can Boost Your Health Care Brand in New Ways

Kathy Wilets, director of media relations and content, University of Utah Health

// By Lisa D. Ellis // Have you incorporated audio content in your health care communications strategy? If not, you could be missing an opportunity to engage prospective patients who live in your service communities, and to position your organization as a leader to referring physicians across the country. Learn how one health system leads Read More