HMPS 2023: Join the Crowd in Austin, April 17-19
This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed.
// By Jane Weber Brubaker //
If you’re ready to roll up your sleeves, unwind, and soak up some inspiration for your biggest challenges, the 2023 Healthcare Marketing & Physician Strategies Summit (HMPS23) is tailor-made for you.
This year’s conference reflects input from a wide range of professionals who helped shape each of the six content tracks. As a result, the program reflects the “voice of the customer,” with sessions that speak directly to the areas of greatest need.
“With the input of our advisory committees, we were able to develop sessions that will deliver the most value to health care marketers, communicators, digital strategists, and physician relations executives,” says Judy Neiman, president of the Forum for Healthcare Strategists.
Speaking of the six content tracks, Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc., adds, “One of the things we discovered is that there are no real verticals anymore. Every discipline overlaps with the other disciplines. The value of having all those conversations [with committee members] really ensured that we covered all the bases and knew how they were thinking about things.”
Kriss Barlow, principal at Barlow McCarthy and chair of the Physician Relations & Sales Track, says, “There was a hunger not only to hear the vision of what’s next but how are you getting it done. There’s also a compelling need to better understand operations.”
Terri Goren, principal at Goren & Associates, LLC, and co-chair of the Communications and Strategic Marketing Tracks with Alcorn, emphasizes, “How do you maintain the respect that we were able to gain for those couple of [COVID] years if you don’t understand operations?”
“We’re finding ourselves interacting with departments across the organization that we’ve never worked with before. How do we help them?” says Chris Boyer, vice president of digital strategy and marketing intelligence at Beth Israel Lahey Health.
If you’re looking for new ways to forge connections across your organization, spearhead change, and bring greater value to your organization, read on for highlights of HMPS, now in its 28th year.