The Future of Health Care Is Happening Today in Tennessee
// By Jane Weber Brubaker //
Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members.
Marketing has played a key role in the growth and success of one of the nation’s largest regional networks focused on population health and value-based care.
Vanderbilt Health Affiliated Network (VHAN) is a physician-led clinically integrated network that coordinates care for 300,000 patients across the state of Tennessee and in several bordering states. Launched in late 2012 by four founding hospitals led by Vanderbilt University Medical Center, VHAN has achieved impressive clinical and financial results. In 2018 and 2019, the network attained 100 percent of its quality goals, and earned more than $20 million in incentive payments that were shared among members.
“As marketing and communications professionals, we have actually helped improve the clinical and financial performance of a provider network,” says Megan Pruce, vice president, business engagement strategies at Vanderbilt University Medical Center. “And we have the numbers to back that up.”
Pruce and her colleague Mallory Yoder, senior manager of business engagement strategies, presented at the Healthcare Marketing & Physician Strategies Virtual Summit. “Value-based care is a strategy for volume, and value can lead to volume,” says Pruce.