Vanderbilt University Medical Center (VUMC)

Content Marketing Builds Trust and Conveys Expertise Without Selling

Kathy Wilets, director of media relations and content, University of Utah Health

“When it comes to marketing health care services, content marketing provides an excellent platform for conveying the expertise of providers and building confidence and trust among prospective and current patients,” says Susan Dubuque, cofounder of NDP Agency. Here’s an excerpt from Susan’s new article: “Our overarching content strategy is to position U of U Health Read More

The Expanding Role of Content in Health Care Marketing

Cynthia Manley, director of digital content and engagement, Vanderbilt University Medical Center

// By Susan Dubuque // From podcasts and social media posts to infographics and blogs, content marketing is becoming a staple of today’s health care marketing departments — with a wide array of tactics that bolster brand recognition and support marketing goals. When it comes to marketing health care services, content marketing provides an excellent Read More

The Keys to Successful Care Coordination

Megan Pruce, vice president, business engagement strategies at Vanderbilt University Medical Center

Marketing has played a key role in the growth and success of one of the nation’s largest regional networks focused on population health and value-based care. Vanderbilt Health Affiliate Network (VHAN) is a physician-led clinically integrated network that coordinates care for 300,000 patients across the state of Tennessee and in several bordering states. Launched in Read More

The Future of Health Care Is Happening Today in Tennessee

// By Jane Weber Brubaker // Vanderbilt University Medical Center led the formation of a successful high-performance provider network that has met 100 percent of its quality goals in recent years and returned millions in incentives to network members. Marketing has played a key role in the growth and success of one of the nation’s Read More

How to Set a Public Health World Record for Flu Inoculations

Keqin (Catherine) Qian, manager & nurse practitioner, Vanderbilt Occupational Health Clinic, instructor, Vanderbilt School of Nursing

An inspired name — and a bit of student high jinks — transmogrifies a mass vaccination program into an annual form of entertainment. Notable Health Care Advertising // By Peter Hochstein // Quick, which would you rather do? Interrupt your daily routine, stand in a long line, and then get poked in the arm by Read More