Accountability

A Shift From Volume To Value…and True Caring

Jaewon Ryu, MD, JD, president and CEO, Geisinger

In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want and need? Ryu doesn’t think so. “The reality is, not many people wake up and say, ‘I want to go Read More

A Medical Career Spent in Service of Improving Health Disparities

CommonSpirit

Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More

The Future of Health Systems: Caring for People and Populations

Imran Andrabi, MD, president and CEO, ThedaCare

// By Jane Weber Brubaker // Four health system executives imagine the future and what it will take to succeed. In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want Read More

A Champion for the Common Good

Lloyd Dean, president and CEO, CommonSpirit Health

View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More

A Systemic Approach to Mental Health Care

Brenda Reiss-Brennan, PhD, APRN

More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More

Establishing a Case for the Social Determinants of Health

Susan Dubuque

// By Susan Dubuque // As payers shift to value-based reimbursement, paying attention to social determinants of health is no longer optional. When you think about supporting the health of your patients and building a healthier community, what comes to mind? A robust medical staff? Great technology? A beautiful new hospital facility? A wide range Read More

Technology Platform Integrated with Primary Care Takes Aim at One of Health Care’s Most Crushing Problems: Mental Health

Brenda Reiss-Brennan, PhD, APRN

// By Cheryl L. Serra // Fragmentation and lack of coordination in health care are still rampant. Intermountain Healthcare has proven that a team-based, holistic approach to mental health, rooted in primary care and enabled through technology, improves outcomes and reduces cost. More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Read More

A Strong Retail Presence is a Gamechanger for Summit Health

Summit Health

The story of health care over the past two years is the story of provider organizations adapting to extreme circumstances and constant change, which continues to this day; as of this writing in late December 2021, the U.S. reported 488,000 new COVID-19 infections, breaking its single-day record. But back in August 2019, no one knew Read More

Summit Health: Why a Health System Without a Hospital Makes Sense

Matt Gove, chief marketing officer, Summit Health

// By Jane Weber Brubaker // The story of health care over the past two years is the story of provider organizations adapting to extreme circumstances and constant change, which continues to this day; as of this writing in late December 2021, the U.S. reported 488,000 new COVID-19 infections, breaking its single-day record. But back Read More

One Top Trend for 2022: Health Care at Home Is Booming

Wunderman Thompson Health

“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More

Strategies for Making Vaccine Mandates Work

Don Stanziano, chief marketing and communications officer, Geisinger

With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care marketers. At Geisinger Health in Read More

Six Impact Trends for 2022: Health Care’s Transformation Journey Continues

Lindsay Resnick

// By Lindsay R. Resnick // The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers. Health care transformation was all the buzz throughout 2021. To be transformed means to Read More

Family Caregivers Are Vital, But Often Underappreciated

Dan Ansel, CEO, Active Daily Living

Family caregiving is an emotionally charged issue that creates an opportunity for providers to create highly engaged and valued relationships. As the shift to value-based care gains momentum and more health systems participate in accountable care organizations and hospital-sponsored Medicare Advantage plans, management of services related to seniors and their caregivers has great potential to Read More

Communicating Employee Vaccine Mandates: A Formula for Success

Emile Lee Vice President, Corporate Communications Geisinger Health

// By Brian Griffin // With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care Read More

Family Caregivers: An Untapped Resource in Value-Based Care

Julia Evans Starr, president, Connecticut Community Care

// By Marlene Kurban // More than 50 million Americans — one in five — provide unpaid care for their loved ones valued at $950 billion annually. But their contributions to reducing the total cost of care are often overlooked and undervalued by health systems. As the shift to value-based care gains momentum and more Read More

Payviders Seek a Holistic Approach to Patient Well-Being

Wunderman Thompson

“In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant,” says Lindsay Resnick, executive vice president of Wunderman Thompson Health. “And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial and clinical health care experience to Read More

COVID Has Heightened the Importance of the Customer Experience

Charlene Li, bestselling author and expert on digital transformation, leadership, and customer experience

The pandemic forced massive change on the world in a very short space of time. The health care industry shouldered its share of the disruption — and benefited from it, as provider organizations found new ways to safely connect with patients and deliver care. “Change and disruption can be an incredibly positive force in our Read More

Resurgence of the Payvider

Lindsay Resnick

// By Lindsay R. Resnick // A consumer-centric swimlane unites payers and providers around shared objectives. In a health sector bombarded with labels such as InsurTech, HlthTech, FemTech, and AgeTech, it’s no surprise that confusion and mis-categorization run rampant. And now there’s another category being promoted by consumer-centric health companies bringing a tightly integrated financial Read More

The Value of Business Training for Health Care Leaders

Honor Health

When asked in an interview with StartUp Health founders earlier this year if he thought more physicians would pursue business training along with their medical training, Toby Cosgrove, MD, executive advisor and former CEO and president of Cleveland Clinic, said, “Well, I hope so, because health care has become a very big business, and I Read More

Learn How (and Why) to Partner With Your Finance Department

Paul Szablowski, independent marketing consultant

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending. In this COVID-19 age of tight budgets and heightened expectations to produce results, it Read More

Leading Change Within Organizations: Why Disruption Is a Good Thing

DignityHealth

// By Jane Weber Brubaker // Health care has largely focused on disruption as a threat coming from outside the industry. The author of The Disruption Mindset turns that notion around, challenging companies to lead disruption from within. The pandemic forced massive change on the world in a very short space of time. The health Read More

Why MDs Get MBAs

James Whitfill, MD, chief digital transformation officer, Honor Health

// By Jane Weber Brubaker // A 2014 article in The Atlantic begins, “At a time when many of health care’s greatest challenges are business problems, more and more doctors are adding three extra letters after their names.” Those three letters are M-B-A. When asked in an interview with StartUp Health founders earlier this year Read More

5 Keys to Building Stronger Relationships Between Marketing and Finance

Elizabeth Ward, executive vice president and chief financial officer, Tidelands Health

// By Brian Griffin // Partnerships between CMOs and CFOs can raise marketers’ profile in the C-suite and enhance marketing effectiveness. Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and Read More

Looking Toward the Future by “Unscaling” Health Care

Jefferson Health

Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More

1 2 3 5