Accountability

Effective Strategies for ACO Marketing

Over the past year, Clay Cutchins of Franklin Street, a health care brand consultancy, worked with his team to help form the messaging and positioning of a new pediatric Accountable Care Organization (ACO) in Texas. This was not his first ACO experience. “Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, Read More

5 Lessons from a Marketer’s Trip Down the ACO Rabbit Hole

// By Clay Cutchins // Over the past year, my teammates and I helped form the messaging and positioning of a new pediatric ACO in Texas. Previously, we had helped sculpt the brand framework for a Medicare ACO. Recently, we decided to gather to cull some of the lessons we have learned in our own Read More

Marketing and Branding Lessons From 3 Biotech Companies

AxoGen Logo

There’s more pressure today than ever before on hospitals and other health care organizations to provide high-value, patient-centered care for a growing audience. As a result, marketing departments are being pushed to find creative ways to leverage their shrinking budgets and resources to help achieve these ambitious goals. If this describes your situation, and you’re Read More

Develop a Strong “Bench” of Future Health Care Management Talent

Ritch K. Eich, PhD

“The bench, which fuels [the] pipeline of an organization’s future leaders, is just as important in business as it is in sports,” says Ritch K. Eich, Ph.D. “Unfortunately, many health care organizations and hospitals underestimate the value of developing future leaders or developing a culture in which current leaders teach or mentor others to follow Read More

Leading Health Care in the Future

Ritch K. Eich, PhD

// By Ritch Eich // In my youth, I played several sports, like many boys of my generation. My friends and I didn’t know what sports camps or private lessons were. Often, our playing field was the street or an abandoned field next to the train tracks by an old cannery used to store excess Read More

Health Care Convergence: Are You Ready for This New Model?

Mark Fish, Managing Director, Health Solutions, FTI Consulting

In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way of doing business, commonly Read More

Are You Ready for the Moment Your CEO Asks, “How Is Marketing Contributing To Our Revenue Opportunities?”

“Eighty percent of CEOs don’t really trust marketers,” says Mike Milligan, President of Legato Healthcare Marketing, Inc., citing a recent Fournaise Marketing Group survey of high-level decisions-makers. “This is painful for me to say because I’ve been on both sides of the health care marketing table. But I’ve also learned that before you can overcome a Read More

Think Like a Health Care CEO and Elevate the Role of Marketing

By Mike Milligan Eighty percent of CEOs don’t really trust marketers, according to a recent Fournaise Marketing Group survey of high-level decisions-makers. Eighty percent! This is painful for me to say because I’ve been on both sides of the health care marketing table. But I’ve also learned that before you can overcome a challenge, you Read More

Leading Cancer Center Pilots Extensive Value-Based Payment Plan

By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More

How To Position Your Service Lines for Success in Today’s Marketplace

Howard Gershon

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value Read More

6 Tracking Lessons Learned by Cadence Health

By Lisa D. Ellis How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen Read More

Restructuring Service Lines for Success

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Responding to the Current Climate Health care reform has changed the way most hospitals do business—and the impact includes Read More

Is Your Organization Poised for Success as Empowered Consumers Take a More Active Role In Their Health Care Management?

Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More

Small Hospital, Big Award: How Hill Country Memorial Achieves Quality Excellence

Malcolm Baldrige National Quality Award 2014 Recipient

Hill Country Memorial (HCM) in Fredericksburg, TX—a nonprofit organization serving a rural area with a population of just 10,000—might seem like a long-shot for a prestigious national award. Nonetheless, HCM was one of just four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Back in 2007, Read More

High-Profile Fundraising for Health Care Nonprofits: Boon or Bust?

by Jennifer Redmond Implementation of the Affordable Care Act has created an equal share of opportunity and difficulty for health care providers. In an evergrowing market, providers are vying for the attention of consumers in creative ways, but some, in an effort to edge out the competition, are met with vehement criticism. This pressure to Read More

Digging Deep to Learn the ‘Why’ of Leakage

Nancy Vessell profile pic

by Nancy Vessell The key to spotting and stemming leakage of physician referrals at Texas Health Resources (THR) doesn’t hinge on expensive data collection. Certainly, data showing where patients are going in the large north Texas market is helpful to this health system of 25 hospitals and 5,500 affiliated physicians. But the data only serves Read More

For This Virginia Hospital, Safety Is on the Daily Agenda

Nancy Vessell profile pic

by Nancy Vessell If the marketing director of the 445-bed Winchester (VA) Medical Center needs to track down the hospital’s busy medical directors, he knows where he can find them between 10 a.m. and 11 a.m. each day. It’s a sure bet they will be in the Daily Safety Call. So ingrained is this daily Read More