Accountability

Think Like a Health Care CEO and Elevate the Role of Marketing

By Mike Milligan Eighty percent of CEOs don’t really trust marketers, according to a recent Fournaise Marketing Group survey of high-level decisions-makers. Eighty percent! This is painful for me to say because I’ve been on both sides of the health care marketing table. But I’ve also learned that before you can overcome a challenge, you Read More

Leading Cancer Center Pilots Extensive Value-Based Payment Plan

By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More

How To Position Your Service Lines for Success in Today’s Marketplace

Howard Gershon

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value Read More

6 Tracking Lessons Learned by Cadence Health

By Lisa D. Ellis How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen Read More

Restructuring Service Lines for Success

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Responding to the Current Climate Health care reform has changed the way most hospitals do business—and the impact includes Read More

Is Your Organization Poised for Success as Empowered Consumers Take a More Active Role In Their Health Care Management?

Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More

Small Hospital, Big Award: How Hill Country Memorial Achieves Quality Excellence

Malcolm Baldrige National Quality Award 2014 Recipient

Hill Country Memorial (HCM) in Fredericksburg, TX—a nonprofit organization serving a rural area with a population of just 10,000—might seem like a long-shot for a prestigious national award. Nonetheless, HCM was one of just four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Back in 2007, Read More

High-Profile Fundraising for Health Care Nonprofits: Boon or Bust?

by Jennifer Redmond Implementation of the Affordable Care Act has created an equal share of opportunity and difficulty for health care providers. In an evergrowing market, providers are vying for the attention of consumers in creative ways, but some, in an effort to edge out the competition, are met with vehement criticism. This pressure to Read More

Digging Deep to Learn the ‘Why’ of Leakage

Nancy Vessell profile pic

by Nancy Vessell The key to spotting and stemming leakage of physician referrals at Texas Health Resources (THR) doesn’t hinge on expensive data collection. Certainly, data showing where patients are going in the large north Texas market is helpful to this health system of 25 hospitals and 5,500 affiliated physicians. But the data only serves Read More

For This Virginia Hospital, Safety Is on the Daily Agenda

Nancy Vessell profile pic

by Nancy Vessell If the marketing director of the 445-bed Winchester (VA) Medical Center needs to track down the hospital’s busy medical directors, he knows where he can find them between 10 a.m. and 11 a.m. each day. It’s a sure bet they will be in the Daily Safety Call. So ingrained is this daily Read More

Centralized Marketing: Building an Effective Structure

Nancy Vessell profile pic

by Nancy Vessell Marketing functions within hospital systems have run the spectrum from fully centralized at the corporate level to mostly autonomous at the local level. But as more hospitals fold themselves into systems, marketing is increasingly shifting toward centralization. “A lot of it is being driven by this crazy world of mergers and acquisitions,” Read More

Fast Takes: News & Trend Lines, February 2014

Next CEOs may come from outside the industry According to a survey conducted for executive search firm Ferguson Partners, health care executives who were asked to name the top three outside industries likely to produce tomorrow’s health system leaders chose finance, (92 percent), hospitality (55 percent), investment (40 percent), and pharmaceutical (33 percent). Manufacturing, information Read More

The Health Care World Series

Ritch K. Eich, PhD

by Ritch K. Eich, PhD In the game of professional baseball there are two levels of contest and two levels of play: the World Series and everything else. This model translates now and again to organizational management – though hardly as often as business authors would like us to believe – and under extreme circumstances Read More