Staffing

What Does the Primary Care Shakeup in 2022 Really Mean?

Alan Shoebridge is associate vice president, national communication for Providence

The pace of change in primary care will continue to accelerate. We should not be scared by this change, but we do need to act. // By Alan Shoebridge // Most of us have heard the saying that things change gradually and then suddenly. Is primary care having that moment now? After years of incremental change, Read More

What Happens to Workplace Culture in a New Era of Remote Work?

Hitchcock Marketing & Communications

If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape?  Read an excerpt from our new article by Jean Hitchcock, president of Hitchcock Marketing & Communications, which explores this question. 2020 Read More

Corporate Culture and Connectiveness in the Age of COVID

Jean Hitchcock, president, Hitchcock Marketing & Communications

// By Jean Hitchcock // If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape?  2020 is a year none of us will soon forget. We will remember what we were Read More

Data-Driven Efforts Help Systems Adapt During the Pandemic

Kevan Mabbutt, senior vice president and chief consumer officer at Intermountain Healthcare

Marketing budgets were already starting to tighten for some health systems at the beginning of last year. But when the coronavirus pandemic hit, some of those budget cuts became even more severe. Other systems saw budgets remain the same, but marketing departments had to be ready to quickly shift their strategy, messaging, tactics, and media Read More

Better Data and Agility Help Marketers Justify Budgets and Measure Results

Jim Samuel, Copywriter and Content Marketer

// By Jim Samuel // Three health care marketing executives share how they use data and agility to justify budgets, achieve their marketing objectives, and measure the results. Marketing budgets were already starting to tighten for some health systems at the start of 2020. But when the coronavirus pandemic hit, some of those budget cuts Read More

How To Land Top Talent in a Hot Job Market

Marc Cenedella, founder and CEO of Ladders

When Strategic Health Care Marketing caught up with Marc Cenedella, founder and CEO of Ladders, a popular high-end career website, he reiterated what we first heard last spring: “It’s the greatest market in 50 years.” “Job candidates don’t have the time of day,” he says. “They’re very busy. People have three or four conversations going, Read More

Hot Job Market Flips Traditional Hiring on Its Head

Tysen Kendig, vice president of communications, University of Connecticut

// By Wendy Stark Healy // Tysen Kendig, vice president of communications for the University of Connecticut, was recently hiring an assistant vice president for health marketing at UConn Health and noticed a much stronger applicant pool. Unlike past searches, he wasn’t getting a handful of good people mixed with marginally qualified applicants and those Read More