The New Post-Pandemic Strategic Priorities for Health Care Organizations

June 24, 2021
Susan Dubuque

Susan Dubuque, principal, NDP

An industry leader recently used a phrase we hadn’t heard before: “The NEXT Normal.” What has the pandemic taught us? How did it stretch us as an industry, and how can we use what we’ve learned to shape strategies in the future?

We asked our editorial advisory board members to weigh in on one question:

What do you think the strategic priorities will be for health care organizations as the country comes out of the pandemic in 2021-2022, and what impact will those priorities have on the marketing function?

The responses from this multitalented group of health care veterans — senior leaders from nationally recognized health care organizations, full-service agencies, and consulting groups — reflect their diverse backgrounds and experience.

Susan Dubuque, principal at NDP, says, “The pandemic has certainly been a wakeup call for every individual and organization — especially for those involved in the health care field. Among so many other strategic priorities, I’d like to think hospitals and health systems will emerge from COVID-19 with a strengthened commitment to health-improvement/disease-prevention initiatives.

“Many of our colleagues stepped up and took charge — opening channels of communication with employees, patients, and community residents; building trust and establishing their organizations as the go-to resource for all things COVID-related; educating, motivating, and empowering individuals to adapt healthy — no, make that life-saving — behaviors: washing hands, wearing masks, social distancing, and now, most important, opting to be vaccinated.”

Read the full article now for more from Dubuque and our other board members on:

  • Disease prevention, why it must be prioritized, and the role marketers can play
  • The importance of collaboration with community partners
  • The impact of social determinants of health, and the need to close the gaps
  • Staffing considerations and the need to hire for specific skills
  • Widening access through virtual, retail, and home-based care 

Post-Pandemic Predictions and Priorities from the Strategic Health Care Marketing Editorial Advisory Board

Best regards,
Matt Humphrey

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