Marketing Plan

How To Start Re-Ramping Business Development Marketing

The United States has experienced hundreds of thousands of confirmed COVID-19 cases and over 100,000 deaths. On the economic side, millions have been furloughed or have lost their jobs. And, sadly, “we are not anywhere near done yet,” notes David Marlowe. Here’s an excerpt from Marlowe’s new article: The health care system has been hit Read More

The Key Components of an Effective Health Care Marketing Plan

Health Care Marketing Plans That Work - book cover

If you’ve ever had a physician demand a billboard that wasn’t in your budget — and who hasn’t? — you can attest to the value of a well-constructed marketing plan. It gives you a blueprint to guide your marketing activities throughout the year, and arms you to defend against misguided requests. What are the components Read More

How to Develop a Marketing Plan That Works

David Marlowe

// By Jane Weber Brubaker // If you’ve ever had a physician demand a billboard that wasn’t in your budget — and who hasn’t? — you can attest to the value of a well-constructed marketing plan. It gives you a blueprint to guide your marketing activities throughout the year, and arms you to defend against Read More