Piedmont Healthcare Partners with Walgreens on Walk-In Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will enable Piedmont to provide easy-to-access locations Read More

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How Piedmont Healthcare Sells Patients on its New Walk-In Retail Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

// By Lisa D. Ellis // Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will Read More

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5 Lessons Healthcare Organizations Can Learn from the Retail Sector

5 Lessons Healthcare Organizations Can Learn from the Retail Sector

// Sponsored Post //

Advances in technology over the past decade have made it possible to track customers’ demographics, lifestyle, habits, and preferences. At Buxton, we work with some of the fastest growing retailers that regularly gather such data and put it to work helping to customize products and services to meet the needs that exist.

This information can be invaluable for healthcare systems: guiding operations, site decisions, and marketing efforts.

In this white paper you’ll discover the key lessons we’ve gleaned from the retail world and find out how they apply to healthcare strategy and marketing. These lessons can provide your organization with a valuable blueprint to guide your efforts and grow your market share.

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  • How healthcare systems can use customer analytics to strengthen their positions in the marketplace
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  • How a retail mindset helps health care systems meet the long-term goals of population health while still providing essential fee-for-service care to keep their operations sustainable

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Urgent Care + Uber Transport = Win for Orthopedic Franchise

Lisa D. Ellis

If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? That’s the premise of a new Read More

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Orthopedic Urgent Care Franchise Goes the Extra Mile to Enhance Patients’ Health Care Journey

Lisa D. Ellis

// By Lisa D. Ellis // If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? Read More

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Strategic Marketing’s Response to Rising Health Care Consumerism

Bill Tourlas

// By Bill Tourlas // Historically, consumers have played a relatively limited role in their health care decisions, especially as it relates to selecting an insurance plan. People had little concern for price or health plan comparison since employers dominated consumer choice, paying most, if not all, of the premium and typically offering employees plans Read More

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Use Consumer Data To Improve the Quality of the Care You Provide

Keith Schneider, Director of Consumer & Brand for Professional Research Consultants (PRC)

“As a health care marketer or leader, you know your health care system doesn’t specialize in everything,” Keith Schneider notes. “By pairing the needs of your market with your unique differentiators, your team has chosen its investments wisely. “This intelligent approach allows you to focus on excellence. Yet you might be surprised that, despite service Read More

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How Your Community’s Data on Consumer Health Decision-Making Can Drive Organizational Excellence

Keith Schneider, Director of Consumer & Brand for Professional Research Consultants (PRC)

// By Keith Schneider // As a health care marketer or leader, you know your health care system doesn’t specialize in everything. By pairing the needs of your market with your unique differentiators, your team has chosen its investments wisely. This intelligent approach allows you to focus on excellence. Yet you might be surprised that, Read More

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Predictive Analytics Facilitate a Successful Health System Growth Strategy

Pamela Ladu, MBA, Assistant Vice President, Ambulatory Planning and Logistics, Cooper University Health Care

Placing your service lines, retail clinics, and outpatient facilities in optimal locations may mean the difference between success and failure in today’s competitive marketplace. These days, it’s no longer enough to make decisions about where to locate new offerings based on available sites or what an organization “thinks” might work. Rather, the savviest organizations are Read More

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How One Health Care Organization Uses Predictive Analytics to Avoid Growing Pains

Pamela Ladu, MBA, Assistant Vice President, Ambulatory Planning and Logistics, Cooper University Health Care

// By Lisa Ellis // Placing your service lines, retail clinics, and outpatient facilities in optimal locations may mean the difference between success and failure in today’s competitive marketplace. These days, it’s no longer enough to make decisions about where to locate new offerings based on available sites or what an organization “thinks” might work. Read More

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