Retail Clinics

What Do Consumers Want From Your Health Care Organization?

Dan Clarin, senior vice president of Kaufman, Hall & Associates

Want to increase your health care organization’s market share? Think like a consumer. That’s the advice of Dan Clarin, CFA, senior vice president of Kaufman, Hall & Associates, a health care consulting, software, and data company. Improving access to care, aligning price with value, and providing better patient experience are key to increasing market share, Read More

Think Like a Health Care Consumer to Increase Market Share

Wendy Stark Healy

// By Wendy Stark Healy // Want to increase your health care organization’s market share? Think like a consumer. That’s the advice of Dan Clarin, CFA, senior vice president of Kaufman, Hall & Associates, a health care consulting, software, and data company. Improving access to care, aligning price with value, and providing better patient experience Read More

Piedmont Healthcare Partners with Walgreens on Walk-In Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will enable Piedmont to provide easy-to-access locations Read More

How Piedmont Healthcare Sells Patients on its New Walk-In Retail Clinics

Matt Gove, chief consumer officer at Piedmont Healthcare

// By Lisa D. Ellis // Piedmont Healthcare’s prescription for staying current in the competitive marketplace includes partnering with Walgreens, one of the largest drugstore chains in the United States. To this end, Piedmont will take over operation of quick-care clinics in 27 Walgreens stores in the metro Atlanta region starting this August. This will Read More

5 Lessons Healthcare Organizations Can Learn from the Retail Sector

5 Lessons Healthcare Organizations Can Learn from the Retail Sector

// Sponsored Post //

Advances in technology over the past decade have made it possible to track customers’ demographics, lifestyle, habits, and preferences. At Buxton, we work with some of the fastest growing retailers that regularly gather such data and put it to work helping to customize products and services to meet the needs that exist.

This information can be invaluable for healthcare systems: guiding operations, site decisions, and marketing efforts.

In this white paper you’ll discover the key lessons we’ve gleaned from the retail world and find out how they apply to healthcare strategy and marketing. These lessons can provide your organization with a valuable blueprint to guide your efforts and grow your market share.

Download your white paper and learn:

  • How healthcare systems can use customer analytics to strengthen their positions in the marketplace
  • Which retail strategies can help health care marketers identify, attract, and retain the most profitable patients
  • How a retail mindset helps health care systems meet the long-term goals of population health while still providing essential fee-for-service care to keep their operations sustainable

 
Download now »
 

Urgent Care + Uber Transport = Win for Orthopedic Franchise

Lisa D. Ellis

If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? That’s the premise of a new Read More

Strategic Marketing’s Response to Rising Health Care Consumerism

Bill Tourlas

// By Bill Tourlas // Historically, consumers have played a relatively limited role in their health care decisions, especially as it relates to selecting an insurance plan. People had little concern for price or health plan comparison since employers dominated consumer choice, paying most, if not all, of the premium and typically offering employees plans Read More

Use Consumer Data To Improve the Quality of the Care You Provide

Keith Schneider, Director of Consumer & Brand for Professional Research Consultants (PRC)

“As a health care marketer or leader, you know your health care system doesn’t specialize in everything,” Keith Schneider notes. “By pairing the needs of your market with your unique differentiators, your team has chosen its investments wisely. “This intelligent approach allows you to focus on excellence. Yet you might be surprised that, despite service Read More

Predictive Analytics Facilitate a Successful Health System Growth Strategy

Pamela Ladu, MBA, Assistant Vice President, Ambulatory Planning and Logistics, Cooper University Health Care

Placing your service lines, retail clinics, and outpatient facilities in optimal locations may mean the difference between success and failure in today’s competitive marketplace. These days, it’s no longer enough to make decisions about where to locate new offerings based on available sites or what an organization “thinks” might work. Rather, the savviest organizations are Read More

How One Health Care Organization Uses Predictive Analytics to Avoid Growing Pains

Pamela Ladu, MBA, Assistant Vice President, Ambulatory Planning and Logistics, Cooper University Health Care

// By Lisa Ellis // Placing your service lines, retail clinics, and outpatient facilities in optimal locations may mean the difference between success and failure in today’s competitive marketplace. These days, it’s no longer enough to make decisions about where to locate new offerings based on available sites or what an organization “thinks” might work. Read More

Retail Health Care: Meet Your Customers Where They Are—Literally

Christi McCarren, RN, MBA, CPHQ, Senior Vice President of Retail Health and Community-Based Care, MultiCare Health

It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that care is delivered—and where—have become the Read More

Making That Sale: Taking a Retail Approach to Health Care

Christi McCarren, RN, MBA, CPHQ, Senior Vice President of Retail Health and Community-Based Care, MultiCare Health

// By Lisa D. Ellis // It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that Read More