Medicare Advantage

Learn From the Retailers. They Are Stealing Your Customers.

Gary Druckenmiller, senior vice president, strategy and innovation at Healthgrades

See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The retailers have already nailed positive customer Read More

Retail Disruptors Stealing Your Customers? Time to Disrupt Back

jane weber brubaker

// By Jane Weber Brubaker // See those retailers in your rearview mirror? They are the health care disruptors you’ve been hearing about — Walmart, Walgreens, CVS, Amazon, Google — and they are coming for you. They are closer than they appear, and they will steal your customers — if you don’t disrupt back. “The Read More

Are You Focusing Adequately on Baby Boomers?

Daniel Fell, marketing consultant and senior strategist at Optum

“Not that many years ago, you would commonly find ‘senior services’ programs in almost every hospital across the country,” says Daniel Fell, a senior strategist at Optum. “But somewhere along the way, despite the demographic trends confronting the health care industry that clearly point to a seismic shift among the health care population — mainly Read More

The Silver Tsunami: 6 Strategies to Seize the Tidal Wave of Opportunity

Daniel Fell, marketing consultant and senior strategist at Optum

// By Daniel Fell // How should hospitals and health care delivery systems think about serving the growing “senior” population? How can health systems better leverage data and technology to meet the needs of consumers and caregivers who will be using health care services at the highest rate over the next several decades? Not that Read More

Health Care Organizations Succeeding with Medicare Advantage Plans

John Lovelace, president of government programs at UPMC Health Plan

Hospital and physician-owned Medicare Advantage (MA) plans have seen double-digit growth since 2015. Axios, which tracks membership data from the Center for Medicare and Medicaid (CMS), reports that the largest organization in this category, Kaiser Permanente, grew 23 percent from 2015 to 2018, to almost 1.6 million members. The other 40 or so hospital- and Read More

Is a Hospital-Sponsored Medicare Advantage Plan Right for Your Organization?

Wendy Stark Healy

// By Wendy Stark Healy // Medicare Advantage Plans have become a popular choice among Medicare recipients, and health systems are staking their claim to the market. Some health systems have had insurance arms for years, and others are just launching their plans. Done correctly, hospital-sponsored Medicare Advantage plans offer an attractive opportunity for health Read More

Technology’s Role in Managing Chronic Conditions

Kathy Selker, president and CEO, Northlich

“Telemedicine is more than a nascent trend — it’s here to stay,” according to Kathy Selker, president and CEO of Northlich, an independent, full-service marketing and advertising agency. Selker’s new article explores how technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and Read More

Marketing Hospitals to Women with Chronic Conditions

Kathy Selker

// By Kathy Selker // Telemedicine is more than a nascent trend — it’s here to stay. This article explores how new technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and drive preference among these chronic care patients before a crisis happens. Read More