Primary Care

Conference Preview: HMPS24 Will Keep You Educated, Informed, and Connected

Dean Browell, chief behavioral officer, Feedback

When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More

A Conference Hand-Crafted for You

Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc.

The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More

Expand Your Virtual Care Options to Improve Access and Attract New Patients

Jeff Stewart, system director of strategic marketing, CHRISTUS Health

There are many ways to expand health care access through virtual care. When CHRISTUS Health launched its “On Demand Care” urgent care service in May 2022, some clinicians were concerned about visit erosion from the primary care provider patient base. That didn’t happen. “Our primary care physicians who were initially skeptical, as you can imagine, Read More

Virtual Care Stays True to the Brand at CHRISTUS Health

Jane Weber Brubaker

There are many options for expanding access through virtual care. CHRISTUS Health’s thoughtful approach is guided by its mission, and its recognized brand attracts new patients. // By Jane Weber Brubaker // When CHRISTUS Health launched its “On Demand Care” urgent care service in May 2022, some clinicians were concerned about visit erosion from the Read More

Improving Access to Care: How Health Systems Can Overcome the Obstacles

Lindsay Resnick headshot

Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame game over cost and access must end. Customers are listening, and so are competitors. Recent market moves are making care more widely available than ever before. Read More

Access Will Be Profitable — If Health Care Movers and Shakers Are Right

Access Will Be Profitable — If Health Care Movers and Shakers are Right

Retail providers are expanding, and health insurers are profiting, but timely access to needed care remains elusive for many. // By Lindsay R. Resnick, MHA // Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame Read More

What Does the Primary Care Shakeup in 2022 Really Mean?

Alan Shoebridge is associate vice president, national communication for Providence

The pace of change in primary care will continue to accelerate. We should not be scared by this change, but we do need to act. // By Alan Shoebridge // Most of us have heard the saying that things change gradually and then suddenly. Is primary care having that moment now? After years of incremental change, Read More

A Systemic Approach to Mental Health Care

Brenda Reiss-Brennan, PhD, APRN

More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More

COVID Was a Game Changer for How Consumers Interact With Health Care

PRC

Every other year, PRC conducts a National Healthcare Consumer Study. The 2022 edition reflects research conducted in 2021, comparing it with previous surveys from 2019, 2017, and 2015. Not surprisingly, there are big differences between 2019 and 2021 — before and after the onset of the COVID-19 pandemic. The intervening years changed the way consumers Read More

Technology Platform Integrated with Primary Care Takes Aim at One of Health Care’s Most Crushing Problems: Mental Health

Brenda Reiss-Brennan, PhD, APRN

// By Cheryl L. Serra // Fragmentation and lack of coordination in health care are still rampant. Intermountain Healthcare has proven that a team-based, holistic approach to mental health, rooted in primary care and enabled through technology, improves outcomes and reduces cost. More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Read More

UCLA Health Is Tackling Health Care’s Racial Inequities Head-On

Mikel Whittier, director, health equity, diversity, and inclusion, UCLA Health

UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local and national awareness, the health system became one of the first health care organizations in the country to form an Office of Health Equity, Diversity, and Inclusion. “It’s perhaps the most visible Read More

Takeaways from PRC’s 2022 Consumer Survey

years-with-PCP

// By Jane Weber Brubaker // PRC’s biennial National Healthcare Consumer Study sheds light on consumer attitudes impacting health care decisions, expectations about quality of care, and generational differences. Every other year, PRC conducts a National Healthcare Consumer Study. The 2022 edition reflects research conducted in 2021, comparing it with previous surveys from 2019, 2017, Read More

UCLA Health Leading the Way in Health Equity, Diversity, and Inclusion

Linda Ho, executive director, marketing innovation, technology, and operations, UCLA Health

// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More

CX Is a Key Weapon in the Battle for Market Share

Indigo Urgent Care Logo

“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More

Can Traditional Health Care Hold Off the Retail Invasion?

James Gardner, marketing strategist and retail health expert

// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More

Health Care Marketers’ Important Role in Addressing Mental Illness

The tragic suicides of fashion designer Kate Spade and television personality Anthony Bourdain have thrust mental health issues into the limelight, catching the attention of people from all walks of life. Further, the recent rash of shootings in schools and at public events both in the U.S. and abroad have also raised widespread awareness about Read More

6 Ways Health Care Marketers Can Help Address Mental Illness in the Primary Care Setting — and Improve Their Organizations’ Bottom Line

// By Lisa D. Ellis // In recent months, stories about mental illness have dominated social media channels and the mainstream press. The tragic suicides of fashion designer Kate Spade and television personality Anthony Bourdain have thrust mental health issues into the limelight, catching the attention of people from all walks of life. Further, the Read More

Referral Patterns Can Point a Path To Success

Tampa General Hospital

Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem using a Physician Relationship Management (PRM) Read More

Physician Relations: The Secret to Keeping Patients in Your Network

Katie Alexander, Tampa General Hospital

// By Lisa D. Ellis // Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem Read More