Crack the Code on Media Strategy
and Channel Mix
WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on September 7, 2023
Sponsored by SPM Group
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About Your Presenters:
Jason VanDiver is Vice President of Communications at WellSpan Health. He is a hands-on communications and marketing executive with over 20 years of professional success. He has built strategic, integrated, and data-driven communications and marketing departments that effectively develop and execute complex employee and consumer engagement campaigns for highly matrixed healthcare organizations. Jason is an experienced idea architect and sophisticated storyteller, inventing and deploying innovative strategies to enhance brand awareness, and reputation and deliver intriguing solutions to drive volume and revenue growth.
Andrea Becker is Senior Director of Marketing at WellSpan Health. With more than 20 years of health care experience in both clinical and business development roles, Andrea provides a unique perspective to health care marketing projects. She is an idea person who finds meaning in connecting colleagues and clients to solutions. Andrea effectively combines the technical aspect of clinical care with the creativity and soft touch of marketing communications that gets results.
Daniel Wiggins is Director of Digital Media at SPM Marketing & Communications. He is a perpetually curious media professional driven to deliver attributable outcomes for clients. Analyzing media interactions across multiple platforms to uncover key touchpoints along the path to conversion is key to optimizing media mix in an increasingly fragmented landscape.
Maggie Checinski is Integrated Media Director at SPM Marketing & Communications. She is a strategic, data-driven media planning, buying, and analytics leader with a vehicle-neutral approach. Understanding target audiences is critical to reach them in their preferred environments with relevant messaging, ultimately driving success for our clients.