Webinars from Strategic Health Care Marketing
Here you’ll find announcements of upcoming live webinars, plus webinars that members can view instantly on-demand.

Population Health + CRM: A Winning Formula for Behavior Change

[Webinar on Demand]

Sponsored by ndp

This event is free for members of Strategic Health Care Marketing to view thanks to our event sponsor.

Your Presenters:

  • Susan Dubuque, principal and co-founder, ndp
  • James Colvin, marketing analytics lead, ndp
  • Katie Mardigian, transplant outreach coordinator, Hume-Lee Transplant Center, VCU Health

Duration: 60 Minutes

Susan Dubuque, James Colvin, Katie Mardigian

In today’s health care environment, the only thing we can really count on is CHANGE, and one of the most potentially transformative changes is the reorientation from delivering acute care to managing the health of populations.

One essential element of any population health effort is changing behaviors, and who is better qualified to inform, educate and persuade people to modify their behavior than a health care marketing professional?

But as health care marketers, it is imperative that our roles evolve. Our focus needs to expand beyond market development and promotion to include a leadership role at the population health table. Understanding behavior change—and how technology helps to facilitate it—is key.

Watch this webinar and gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns.

You’ll learn:

  • How to apply the “Stages of Change” model of behavior change to your health care marketing
  • How the model can be put into practical use through CRM
  • How to effectively measure the outcomes of behavior change campaigns
  • The leadership role marketing can play in a health care organization’s population health efforts

Plus, you’ll hear a case study about how VCU Health used CRM, working with ndp on creative, and with Evariant as their CRM provider partner, to identify people with an existing medical diagnosis, and engage them in behavior change to prevent further medical deterioration.

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Thrive in the Brave New World of Health Care Consumerism

Pamela Landis and Lindsay Resnick

4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen

[Webinar on Demand]

Your Presenters:

  • Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System
  • Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health

You’ll learn:

  • 4 ways you should evaluate your organization’s market position today—and where you want to be in 18-24 months
  • How an omnichannel marketing approach broadens your reach and improves engagement—and what it will take for your marketing team to make it happen
  • Strategies to understand health care consumers better than your competitors do
  • Keys to linking your technology innovation and investment strategy to corporate goals and consumer realities
  • The resources and support you need to provide to consumers to help them to make smart, value-based health care decisions
  • A real-life example of how Carolinas HealthCare System’s mobile app enhances the consumer experience and how a mobile app can be integrated into traditional marketing and data channels
  • Plus much more.

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Population Health Management: Behavior-Change Marketing is One of the Best New Tools for Health Care Marketers, Communicators, and Strategists

[Webinar on Demand] Until recently, health care marketers have focused primarily on generating volume: putting as many “heads in the beds” as possible. But with recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy. And health care marketers are an important part Read More