Digital Accessibility: How to Achieve Compliance and Create a Better User Experience

May 15, 2019

A new Strategic Health Care Marketing webinar for health care marketers, communicators, and digital strategists

Wednesday | May 15, 2019 | 2 p.m. Eastern

Your Presenters:


Digital echo logo

Sponsored by Digital Echo


The Americans with Disabilities Act (ADA) covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, or mobility impairments.

Compliance with accessibility guidelines isn’t just a moral imperative — it’s a legal one. With web accessibility lawsuits increasing every year, it’s not a matter of if, but when, organizations not in compliance will be sued.

Does your website provide equal access to people with disabilities, including digital content? In the recent past, digital accessibility was complicated, labor-intensive, and expensive, and often required disruptive website redesign. Now, there are efficient and effective technological solutions that take into account your resources, timelines, and budget.

Watch this on-demand webinar and learn how you can remove the compliance burden from your team and offer a website that is more usable for all of your visitors.

In this webinar, you’ll learn:

  • How laws and regulations about digital accessibility apply to your health care organization
  • The importance of compliance given aggressive legal challenges
  • How to meet compliance standards and mitigate risk without burdening your marketing team or incurring expensive redesign costs
  • How to ensure that your organization’s website is fully accessible, including improved user engagement, conversion optimization, and SEO considerations

You’ll leave this webinar with the ammunition you need to make the case to C-Suite leaders that digital accessibility is as much a priority as accessible buildings — and the risks of noncompliance are too great to ignore.



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Your Presenters


John Mulvey

John Mulvey
Founder
Digital Echo

John Mulvey, Founder of Digital Echo, has over 20 years of experience leveraging technology to solve problems. He was previously a director at a digital agency focused on health care and other social good organizations. John has a deep technical understanding of how various systems should be integrated to maximize the potential of digital marketing teams.

April Morgan

April Morgan
Accessibility Training Manager
AudioEye

April Morgan is AudioEye’s Accessibility Training Manager and vocal advocate for accessibility and inclusivity. As a former high school chemistry teacher, April specializes in making seemingly complex concepts easy to understand. She works strategically with customers and colleagues to develop meaningful trainings about digital accessibility and ADA-related requirements. April is a Certified Professional in Accessibility Core Competencies (CPACC) and a member of the International Association of Accessibility Professionals (IAAP) and the Association of Talent Development (ATD).

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