Digital Marketing and Analytics

Is Rome Burning? Let’s Discuss the Changing CMO Role

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Join us for a free webinar on Wednesday December 11 at 2:30 p.m. ET, as we explore the future value of marketing and changes in the CMO role for 2025

Your Presenters:

  • Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
  • Sarah Sanders, Chief Marketing and Brand Experience Officer, UCSF Health
  • Ryan Donohue, Strategic Advisor, NRC Health
  • Chris Bevolo, Chief Transformation Officer, BPD

In this webinar, you’ll learn:

  • The impact of AI on marketing
  • How the CMO role is evolving outside of the healthcare space
  • How shifting healthcare economics may impact marketing and the role of the CMO
  • Innovative approaches to align marketing with long-term organizational goals

Register Now  »

University Health’s Award-Winning Brand Strategy Fueled By Embracing Change

Leni Kirkman, executive vice president and chief marketing communications & corporate affairs officer, University Health

University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

University Health Embraces Change in Its New Brand Campaign

Laura Gilbert, marketing director, University Health

// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

How Riverside Health Boosted Patient Engagement with Automated Audience Segmentation

Eileen Varnson, vice president, marketing, communications, and digital strategy, Riverside Health System

Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Eileen Varnson, vice president of marketing, communications, and digital strategy, determined that the best way to achieve this ambitious objective was to partner with Upfront Healthcare to adopt a personalized Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

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// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Platform Helps Improve Patient Communication Channels

Kelly Faley, vice president of digital strategy, Sharp HealthCare

Sharp HealthCare in San Diego believes in expediting change. To prove it, a little more than a year ago the organization partnered with Podium, a leading customer communication and payments platform, to improve its patient communication and feedback operations through text communication and online reviews. “Our goal was to help our patients provide timely feedback Read More

Hello Customers… Sharp HealthCare Is Listening

Rachael Jones, product manager, Sharp HealthCare

// By John Marzano // In health care’s “moment of need” demand environment, progress and innovation rely on time and patience. It takes time to orchestrate real change to better the patient experience, and patience by everyone to realize the benefit of seeing measurable results. Sharp HealthCare in San Diego believes in expediting change. To Read More