Brand Means Business: Turning Brand Strategy into Business Impact

A new Strategic Health Care Marketing webinar sponsored by TILT’

Wednesday | October 21, 2026 | 2 p.m. Eastern

Your Presenters:

• Megan Kapalla, Senior Director of Strategy, TILT
• Sarah Sanders, Executive Vice President and Chief Consumer Officer, Baptist Health
• Kathy Smith, Senior Vice President and Chief Marketing Officer, Roswell Park Comprehensive Cancer Center

Your Moderator:

• Susan Dubuque, contributing editor, Plain English Health Care

The discussion will explore:

• Making brand strategy an integral part of business strategy.
• Creating meaningful differentiation in a category defined by sameness.
• Connecting brand to business priorities, competitive strategy, and organizational goals.
• Creating alignment around the brand across leadership and the organization.
• Putting brand and business alignment into practice through real-world health system examples.

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Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next

Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Reflections on 25 Years in Health Care Marketing and What the Future Will Bring

// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”