Personal Stories

How Stories of Human Kindness Help One Hospital Reinforce Its Brand

Susan Griffin, director of public relations and communications, South Shore Health

Capturing and sharing acts of compassion and personalized care help this community hospital stand out among some of the country’s best health systems. // By Susan Dubuque // The Greater Boston area is home to some of the nation’s most renowned academic medical centers, including Massachusetts General Hospital, Brigham and Women’s Hospital, and Boston Children’s Read More

Northwell Health Inspires Brand Love with “Resolutions” Campaign

northwell-logo

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Opportunity This past holiday season, the Northwell Health marketing team saw the opportunity Read More

Advertising Showcase: Northwell Health’s “Resolutions” 2023 Holiday Campaign

Susan Dubuque NDP

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. // By Susan Dubuque // Opportunity This past holiday season, the Northwell Health Read More

What Can Negativity Do for Your Advertising? At the University of Rochester Medical Center, Talking About “The Bad Stuff” Is Doing Lots of Good

Peter Hochstein

Notable Health Care Advertising // By Peter Hochstein // Here’s a powerful technique for building emotion into your advertising. If you dare to use it. Advertisers in almost any business — and the advertising agencies that service them — usually hate negativity. They look for emphasis on the upbeat. They like to portray, as the Read More

The Importance of Defining and Recognizing Clinical Excellence

Miller Coulson Academy of Clinical Excellence at Johns Hopkins

Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online to report their bad experiences on Read More

Patients Help to Define and Recognize Clinical Excellence at Johns Hopkins

Jane Weber Brubaker

// By Jane Weber Brubaker // Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online Read More

Empower Your Community Champions to Advocate on Your Behalf

What Your Health Care Organization Can Learn from a New Decentralized Fundraising Campaign That Leverages Generational Giving Trends // By Lisa D. Ellis // Some of the greatest champions for your health care organization no doubt come from your service communities. A new campaign from the Muscular Dystrophy Association (MDA) shows how champions are newly Read More