Public Relations

How Cook Children’s Health System Fights Back Against Child Abuse

Center for Children's Health led by Cook Children's

// By Lisa D. Ellis // The faces of two beautiful toddlers practically jump off the Star Telegram’s website, their vibrant expressions and sparkling eyes captured so clearly on the screen that it’s hard to believe that both of these youngsters are no longer living. Tragically, these children—who did not know each other but are Read More

What’s Good for Patients Is Good for Business, Too

Lisa D. Ellis

Have you ever truly wondered what it’s like to walk in your patients’ shoes? Many health care marketers today view patient experience in the context of how well a person interacts within the various touchpoints of his/her health care system, as well as by how satisfied the patients are with the care and information they Read More

Customize the Patient Experience To Increase Satisfaction

Stacy Palmer, CPXP, senior vice president of The Beryl Institute

At a children’s hospital in Massachusetts, families of patients trying to park their cars in the very crowded multilevel garage will find a valet waiting at the top level to take the vehicle for them if the lot is full. This helps to relieve parents’ stress and makes a difficult day a little easier. In Read More

Don’t Overlook the Importance of Physician Relations

Ritch K. Eich, PhD

Q. What do the peach orchards of Northern California and most major health systems have in common? A. More than you might think, according to Ritch K. Eich, who worked on several ranches to earn his way through college before going on to build an impressive career that has included serving as vice president, senior Read More

The Vital Role of Public Relations in Organ Donation

Tom Mone is chief executive officer, OneLegacy

“[T]here are few departments within a hospital that juggle more responsibilities, impact the organization’s brand as dramatically, or have as visible a role in telling the hospital’s story” as the PR and marketing departments, notes Tom Mone. “That said, there is one story that hasn’t been told as often or as boldly as it should. Read More

8 Current and Future Health Care Trends: Experts Weigh In

Diane R. Weber, RN, BSN, MHA, SHSMD’s Executive Director

// By Lisa D. Ellis // What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next. SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications Read More

Blogging Can Spread Knowledge Within—as Well as Beyond—Your Organization

Blogging is becoming an increasingly important way to communicate with your target audience. And it can also provide a valuable forum for your staff to share their experiences and ideas within the larger organization and beyond. This lesson comes from Albert Einstein College of Medicine in New York City, where some forward-thinking staff members created Read More

Case Study: Work Smarter, Not Harder, on Your Marketing Efforts

Henry Ford Health System Logo

Industrialist Henry Ford (1863-1947) manufactured the first affordable mass-produced car in the early 1900s, striving to improve the quality of life for many middle-class Americans. Now a full century later, the Henry Ford Health System is following his tradition by strengthening its marketing efforts to reach residents from all walks of life in the greater Read More

How Henry Ford Uses Technology to Drive Its Messages to a Growing Audience

Henry Ford Health System Logo

// By Lisa D. Ellis // Industrialist Henry Ford (1863-1947) manufactured the first affordable mass-produced car in the early 1900s, striving to improve the quality of life for many middle-class Americans. Now a full century later, the Henry Ford Health System is following his tradition by strengthening its marketing efforts to reach residents from all Read More

Word of Mouth Remains a Health Care Marketing Imperative

“Here’s important context for health care marketing in 2017: Attention and trust continue to decline across the country,” says Ryan Hanser, APR, who leads Hanser & Associates, a full-service PR firm based in Des Moines, Iowa. “Sure, we still have knowledgeable specialists—doctors, for starters. The trouble is that people increasingly reject the authority of expertise. Read More

NYC Hospital Launches Fight Against Diabetes in Latino Community

A new educational campaign led by Lenox Hill Hospital has rallied together an impressive array of big and small public and private groups in New York City to fight against a common problem: the incidence of diabetes in the Latino community. “Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes and Read More

Word of Mouth: Harness the Voice of Patients and Staff for Powerful Results

// By Ryan Hanser // Here’s important context for health care marketing in 2017: Attention and trust continue to decline across the country. Year over year, America appears to be witnessing the collapse of expertise and institutional trust. Sure, we still have knowledgeable specialists—doctors, for starters. The trouble is that people increasingly reject the authority Read More

Micro-Targeted Marketing Pays Off for Tanner Health System

When its market share began dwindling recently, Tanner Health System turned to micro-targeted data to step up its marketing efforts. Until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area. “We also had data from the Georgia Read More

Hospital’s Magazine Moves the Needle; Does Yours?

Peter Hochstein

Who says print is dead? That’s far from the case in the health care field, where “publishing magazines is starting to seem as commonplace in many hospitals as taking patients’ temperatures. Well, almost,” says veteran copywriter and SHCM contributor Peter Hochstein. “The data collected over the last ten years shows that approximately 60 to 70 Read More

Tailoring Messages to Better Fit the Latino Community

“Arminda “Mindy” Figueroa, the Founder and President of Latin2Latin Marketing + Communications

How to Overcome 5 Common Challenges to Health Care Organizations’ Cultural Outreach Efforts // By Lisa D. Ellis // What if you were in a foreign country and needed emergency medical care but couldn’t communicate effectively with the health care providers there? This could put your life at risk, if you and your provider couldn’t Read More

How Media Training Can Refine and Strengthen Your Message

Lisa D. Ellis

You go to great lengths to develop strong messages that will resonate with your target audience and reinforce your brand. But what your spokespeople don’t say may come across louder than their actual words. This is because body language is essential when it comes to establishing trust and connecting with viewers on television and video. Read More

Merger of Two New Jersey Organizations Creates New State of Health Care

Hackensack Meridian Health Logo

// By Lisa D. Ellis // When two health care organizations in New Jersey merged to create one larger, more comprehensive system called Hackensack Meridian Health last summer, there were many opportunities and challenges. For instance, the CEOs of both legacy organizations decided to share the top leadership role in the new system, pooling their Read More