Five Topics for Health Care Marketers to Manage in 2018

December 21, 2017

// By Linda MacCracken //

Linda MacCrackenOne of the great pleasures of this journal is tracking the innovative marketing approaches that are key to building consumer engagement. After numerous conversations with providers and technology innovators, and from reviewing trending analytic indicators, I have identified five key factors in building strong customer engagement. How do these topics rank on your top-five lists and why?

Key Market Dynamics to Understand: Use These Five Insights to Position Your Health System for Success in the Year Ahead


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