Millennials

Health Care Brand Loyalty Dwindles Amid Primary Care Delays, Survey Reveals

Rob Klein, founder and CEO, Klein & Partners

In an age where health care access is a primary concern, people can’t love a brand they can’t use. This was the resounding message from a 2024 National Consumer Insights Survey (NCIS) by Klein & Partners. What will it take to deliver experiences that meet consumer expectations, and where should health care organizations focus?

Improving Access to Health Care: Insights Study Provides a Peek into Consumer Mindset in 2024

wendy-margolin-headshot

// By Wendy Margolin // A National Consumer Insights Survey revealed 63 percent of health care decision-makers struggle to access primary care. Health care brand loyalty hinges on service quality, with long wait times driving patients to seek alternative options. What will it take to deliver experiences that meet consumer expectations, and where should organizations focus?

3 Health Care PR Challenges to Be Prepared for in 2024

Ross K. Goldberg is president of Kevin/Ross Public Relations

What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly the latter. Year after year health care public relations professionals see unanticipated new challenges pile up on those left over from the year prior until the hill Read More

Buckle Up: Health Care PR Professionals Likely to Face Bumpy Ride Again in 2024

Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year. // By Ross K. Goldberg // What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly Read More

3 New Studies Map Consumers’ Reaction to Health Care Disruption

Jane Weber Brubaker

What do consumers value in their health care? How do they value the care from a health system compared to the care they might be offered by a non-traditional care provider? Health care has largely viewed those encroaching on its turf — from retail, big tech, and startups, among others — as a threat. But Read More

Health Care Disruption? Consumers Say, “Bring It On”

Laila Waggoner, senior health care strategist, Core Health

Is disruption a good or bad thing? It depends on whom you ask. // By Jane Weber Brubaker // Let’s talk about disrupters. Health care has largely viewed those encroaching on its turf — from retail, big tech, and startups, among others — as a threat. But how do consumers see things? Before the COVID-19 Read More

CX Is a Key Weapon in the Battle for Market Share

Indigo Urgent Care Logo

“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More

Can Traditional Health Care Hold Off the Retail Invasion?

James Gardner, marketing strategist and retail health expert

// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More

What Are Patients’ Key Non-COVID Health Care Concerns?

Rob Klein, founder and CEO, Klein & Partners

“People will remember how they’re treated,” says Rob Klein, founder and CEO of Klein & Partners. “And how you treat them will determine whether your brand comes out of this with momentum.” Klein & Partners and The DRG recently released the results of the third wave of an online national survey measuring consumer reactions to Read More

What Do Consumers Want From Your Health Care Organization?

Dan Clarin, senior vice president of Kaufman, Hall & Associates

Want to increase your health care organization’s market share? Think like a consumer. That’s the advice of Dan Clarin, CFA, senior vice president of Kaufman, Hall & Associates, a health care consulting, software, and data company. Improving access to care, aligning price with value, and providing better patient experience are key to increasing market share, Read More

Think Like a Health Care Consumer to Increase Market Share

Wendy Stark Healy

// By Wendy Stark Healy // Want to increase your health care organization’s market share? Think like a consumer. That’s the advice of Dan Clarin, CFA, senior vice president of Kaufman, Hall & Associates, a health care consulting, software, and data company. Improving access to care, aligning price with value, and providing better patient experience Read More

5 Key Dynamics for Health Care Marketers in 2019

Linda MacCracken, senior principal at Accenture

“In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In our new article, Linda MacCracken, senior principal, customer engagement at Accenture Health, and Strategic Read More

Position Your Health System for Success in 2019

Linda MacCracken, senior principal at Accenture

Five Key Market Dynamics for Marketers to Manage  // By Linda MacCracken // “In my ongoing conversations with industry leaders about what’s shifting in health care, five factors rose to the top of the list for 2019, as marketing moves to new dimensions, and closer to health system collaborative scaling of smart pilots.” In this Read More

2019 Trend: Staying Relevant as Consumers Take Health Care into Their Own Hands

Russom-Braden-Smith-Jones; caption: Braden Russom, account planner, Smith & Jones

// By Braden Russom // What drives consumers to look for alternatives to traditional medical care? And how can health care marketers respond? Here, Braden Russom, account planner at Smith & Jones, shares some of the factors contributing to changes in consumer behavior, particularly among millennials, and recommends proactive marketing strategies to stay relevant. 2019 Read More

Five Topics for Health Care Marketers to Manage in 2018

Linda MacCracken, senior principal at Accenture

// By Linda MacCracken // One of the great pleasures of this journal is tracking the innovative marketing approaches that are key to building consumer engagement. After numerous conversations with providers and technology innovators, and from reviewing trending analytic indicators, I have identified five key factors in building strong customer engagement. How do these topics Read More

Attractive Minnesota Health Care System Seeks Athletic Young Adults with Broken Legs, Fractured Ribs, Concussions, or Other Traumas. Object: Long-Term Relationships.

Peter Hochstein

Notable Health Care Advertising // By Peter Hochstein // “Duluth, a four-season city with 11,000 acres of green space alongside the great Lake Superior, has miles of trails and over 100 parks, providing a suitable back drop for a multitude of recreation activities.” Wait! Don’t go away! You’re still reading Strategic Health Care Marketing. The Read More