Gee Preston (2)E. Preston Gee

VP, Strategic Marketing
Christus Health
Irving, TX
(469) 282-2000

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Preston Gee is a leading advocate for market-driven strategies in the healthcare industry. He is a recognized leader and experienced executive in the health care industry. He has served in senior leadership positions and as an experienced management consultant for a wide range of hospitals and health systems.

Preston has authored several books, including The Service Line Solution: Consumer-Focused Strategies for the Accountable Care Era, and numerous articles on planning and strategy for virtually every major publication in the health care industry. He is a frequent speaker at national conferences on consumer-based trends, health reform to service line management.

Preston has contributed his expertise to the articles listed below.

Is Your Organization Poised for Success as Empowered Consumers Take a More Active Role In Their Health Care Management?

Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More